PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” To that we say, “Lighten up, brands!”.

Brand 126

Brand Branding Guidelines Creativity 126

Stephen Waddington

MAY 19, 2022

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. Company reviews posted by employees are an indicator of the cultural health of an organisation.

Corporate 120

Corporate Employee System Journalism 120

Frederik Vincx

JULY 25, 2023

The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. The challenge and opportunity was to create a PR toolkit that helped brands communicate effectively with media, bloggers, and stakeholders. Driving around the country to sell it to brands.

Software 78

Software Banking Resources Government 78

The Hoyt Organization

JANUARY 8, 2024

The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials.

Consumer 94

Consumer Social Media Education Advertising 94

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Nursing Times 3 Smith, R.

Journalism 52

Journalism Ethics Analysis eBook 52

Communications Conversations

DECEMBER 9, 2021

Social media is not the same space as it was when I got started in this business in 2009. Brands focused on using social to sell. In other words, brands aren’t seeing as many comments and shares as they would like. 3: In many cases, brands aren’t even engaging back! Back then, engagements were everything.

Social Media 169

Social Media Twitter Employee Trends 169

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. It’s not the same Twitter we know from 2009. Not even close.

Twitter 60

Twitter Brand Branding Tools 60

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alhovik.

Resources 214

Resources Pitching Television Radio 214

Sword and the Script

APRIL 27, 2021

I look back to 2008 and 2009 and I think we had the priorities right. If you enjoyed this post, you might also like: Is Brand Building Becoming Cool in Marketing Again? There are new tools and shiny objects, but the fundamentals of marketing remain. Get your foundation right first, and build programs on top of it.

B2B 148

B2B Marketing Content Marketing Course 148

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. I offer technical copywriting and digital marketing training , but digital strategy and branding probably accounts for half my workload.

How To 100

How To Insurance Insurance LinkedIn 100

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method.

Trends 126

Trends Pitching Twitter Nonprofit 126

Sword and the Script

SEPTEMBER 5, 2023

Many PR people aren’t familiar with Notified, but it is a significant business cast from brands you used to know. Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Muck Rack named Inc. 5000 for the second time.

Software 167

Software Marketing Leadership B2B 167

Solo PR Pro

FEBRUARY 1, 2022

He started Impact Players in 2009 and hasn’t looked back since, saying, “I couldn't be happier being a solo practitioner with my own business, calling my own shots, getting credit for my work and doing all the things you sometimes can’t when you work for somebody else.”. Maintaining a truly solo PR firm.

Meeting 131

Meeting Radio Sports Telecommunications 131

Wadds Inc.

MAY 19, 2022

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. It tracked the corporate misconduct at Wells Fargo between 2009 and 2013. Company reviews posted by employees are an indicator of the cultural health of an organisation.

Corporate 52

Corporate Employee System Journalism 52

Mark My Words

JULY 13, 2018

Brands want winners. Fellow IMG ­client Tiger Woods was the golf’s most valuable star until his scandalous extramarital antics and substance abuse landed him at the bottom of the pile in 2009. He’s always delivered and at the height of his career he was winning everything in front of him. Sponsors want to be associated with ­winners.”.

Sports 60

Sports Brand Branding 60

Shift Communications

JANUARY 30, 2020

As the World Health Organization just declared the virus a Public Health Emergency of International Concern (PHEIC), the high-profile speculation and coverage of the virus’ evolution bring back memories of past major global health issues like the SARS outbreak in 2003 and H1N1 influenza pandemic of 2009.

Trends 127

Trends Publicity Communications Tourism 127

Shift Communications

APRIL 29, 2019

There are many good reasons to work with a high-profile ambassador, given their track record of increasing brand awareness; defining a brand image; and, ultimately, driving product sales. Nike regularly takes calculated risks with its ambassadors, because the sheer strength of its brand puts the company in a class of its own.

Sports 121

Sports Retail Consumer Examples 121

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips.

Twitter 120

Twitter Social Media Retail Groups 120

Deirdre Breakenridge

FEBRUARY 13, 2015

She started in #hcsm in January 2009 as an undergraduate PR student!) Her credible, reliable and tenacious voice for the brand has chartered the course for independent companies, nonprofit organizations and corporations by building strong partnerships and constituencies.

Healthcare 150

Healthcare Community Twitter Communications 150

ImPRessions - Crenshaw Communications

JULY 17, 2018

In a famous 2009 episode, televangelist Benny Hinn conducts a rare interview with ABC’s Nightline in which reporter Dan Harris grills him about his lavish lifestyle. Celebrity interviews can be different from those in corporate or brand PR in many ways. Our role is behind the scenes, and most professionals are more comfortable there.

Interviews 74

Interviews Media Crisis Training 74

Sword and the Script

MARCH 9, 2021

For example, I remember kicking that terminology around in 2009 or so, but it never really took hold. It really runs the gamut from huge agencies and brands, to midsize and small. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while. 4) How many customers do you have?

Software 146

Software Agency Pitching Analytics 146

Communications Conversations

SEPTEMBER 7, 2018

First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ My advice to brands: Stick to your strategy. Don’t mortgage your brand’s future for the sake of a few likes or comments. Not at all. Count on it (in fact, it’s already happening).

Instagram 68

Instagram Social Media Trends Media 68

Sword and the Script

MARCH 30, 2021

These branded social accounts look something akin to a ragged and outdated billboard on a desolate highway that hasn’t been updated in years. These branded accounts furnish a steady stream of self-promotion. In the early days, around 2009, I saw many reporters struggled with this and disliked it.

Social Media 109

Social Media Report Survey Media 109

PR Job Coach

MAY 28, 2014

She is CEO of Brand Chicks (www.BrandChicks.com), an online branding consulting firm, and her experience varies from career coaching for recent college graduates to website and social media search engine optimization practices. If you have more tips to share, or if any of these have worked for you, let us know in the comments below!

How To 215

How To Groups Engineering Conference 215

PRSay

OCTOBER 16, 2019

” • Mickey Nall, APR, Fellow PRSA, class of 2009: “ Something I was told very young and it has really been useful to me all these years : ‘It’s not really about work-life balance; it’s about finding your work-life harmony. He taught us how to build brands, use third-party endorsement, and become PR counselors.

Government 102

Government Tools Strategy Publicity 102

Sword and the Script

FEBRUARY 2, 2022

Notified said it can now monitor brand mentions on TikTok. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there. Brandwatch is the technology underneath Cision’s social listening and Falcon.io

SEO 135

SEO Content Marketing Marketing Software 135

Solo PR Pro

SEPTEMBER 21, 2021

It was in that role where she had her first experience owning crisis communications for a major brand, when the retailer came under fire on Black Friday by an anti-fur demonstration group. Since then, the firm has withstood the test of time, making it through The Great Recession from 2007 to 2009 and the COVID-19 pandemic in 2020.

Meeting 91

Meeting Retail Groups Hotels 91

wiredPRworks

JANUARY 13, 2022

He is the producer of The Rainmaking Podcast and has produced podcasts since 2009. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Scott Love is passionate about inspiring people to reach their full potential in the workplace.

Strategy 52

Strategy Training Insurance Insurance 52

PRSay

JULY 23, 2019

In March 2009, while researching the trafficking of North Korean women for Current TV’s “Vanguard” documentary series, North Korean soldiers captured Ling and her colleague Euna Lee along the China-North Korea border. What tips do you have for them to use when sharing stories on behalf of their own brands or clients?

Conference 97

Conference Internal International Travel 97

Flack's Revenge

APRIL 24, 2018

The answer could be the subject of another post; but heck, while we’re at it, here are three ( From Madmen to PR’s Holy Grail ; PR 2009 – The Color of Brand ; and Fighting PR’s Public Relations Problem ). MYTH 4: Very rarely will a PR agency develop your brand. it’s strategy and branding too. Many are not.

Agency 159

Agency Strategy Crisis Management Pitching 159

PRSay

OCTOBER 22, 2019

Shaw began by describing the three ages of communications: 1920 to 1960 as the age of propaganda (manipulating people through mass media), 1979 to 2009 as the age of exploration (from public relations to communications), and 2010 to the present day as the age of disinformation (digital technology, social media and “the art of the lie”).

Conference 113

Conference Communications Storytelling Social Media 113

Shift Communications

JUNE 21, 2022

It rocketed into the global discourse and financial system so quickly that we often forget Bitcoind, the first cryptocurrency, literally did not exist until 2009 when the pseudonymous “Satoshi” wrote the seminal Bitcoin white paper that invented the dang thing. Truthfully, in many ways, the crypto industry has gotten a bit over its skis.

Marketing 60

Marketing Financial System Conference 60

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. Bill to help pay for a journalism degree from Kent State, which I received at the beautiful intersection of 2009 economic collapse and decline of conventional journalism.

Meeting 91

Meeting Transportation Media Journalism 91

Stuart Bruce

APRIL 16, 2015

It’s being hosted at the headquarters of global branding and design agency Elmwood. I’ll be speaking alongside the incredibly witty and insightful Jon Morter who came to fame in 2009 for his successful campaign to get Rage Against the Machine as the Christmas number one instead of yet another X-Factor winner.

Marketing 60

Marketing Case Study Conference Content Marketing 60

Communications Conversations

JANUARY 11, 2022

Jennifer Zick (who continues to kick butt with Authentic Brand). I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. 8 – Erin Newkirk, Head of Global Brand Strategy, Caribou Coffee. 12- Taylor Lovaas, Senior Manager-Influencer & Brand Partnerships, Fast Horse.

Exercises 60

Exercises Meeting Energy Retail 60

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. Ah, what an awesome and important question!

Airlines 206

Airlines Crisis Wikipedia Social Media 206

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. I totally agree. The Reputation Feedback Loop.

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Reputation System Employee Airlines 100