Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. I argued that marketing is part of the sales function, because no company measures their results in marketing, they measure their results in sales—a result that marketing helps to enable. Q: How do you manage your own personal brand?

Interviews 65

Interviews B2B Measurement Blogging 65

The Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. To a large degree it’s a measure of trust.

Reputation 100

Reputation System Employee Airlines 100

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Can AI Improve PR? This experience is normal.

Analytics 65

Analytics Data Pinterest System 65

Polaris

JULY 31, 2014

It was January 2009—just over 5 years ago so the memory is fairly clear. Social media dashboards, including HootSuite, allow you to track mentions of your brand on Twitter. For this reason, it can be more useful to employ social media marketing as a top-of-the-funnel tool for building brand awareness.

Social Media 103

Social Media Marketing Media Twitter 103

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive is developing new ways to measure PR including attribution. The company has raised $37 million in venture capital, in four rounds of funding since 2009, according to Crunchbase.

Industry 91

Industry Media Technology Employee 91

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? In fact, I would guess far less than half will. Maybe less than 10%.

Measurement 67

Measurement Twitter Tourism Social Media 67

PR Conversations

OCTOBER 28, 2014

It also means that public relations professionals have to operate everywhere within the organisation , looking at structures, processes, physical premises, ways of working—everything—because these are where principles are really lived and this is where the organisation or brand narrative is really written, not by the keyboard of a brand journalist.

Leadership 111

Leadership Publicity Government Journalism 111

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . He has also worked at Time Warner and Euromoney Institutional Investor.

Data 70

Data Retail How To Sports 70

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” Weaknesses : Students are hungry for courses on social media, social media analytics and measurement, digital graphic design, and everything else that is digital. Ai Zhang received her M.A.

Education 150

Education Training Course Social Media 150

Sword and the Script

NOVEMBER 1, 2016

In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s waist height. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? I hope you’ll join us.

Measurement 58

Measurement Tourism Community Social Media 58

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Because actually being a PR expert nowadays is being a leader, in your workplace, on social media, among your clients and your readers. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

NOVEMBER 22, 2010

When I was at Blogworld this year, listening to Todd Defren and Dave Fleet talk about how social media for PR has to be about building engagement year-round with people, around your brand or organization. I got up and asked them, “if that’s the case, why do we need PR agencies?” Thanks, Maddie and Lindy, for stopping by!

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail. Why do I like it? These fine folk did: Jan.

Tools 99

Tools Marketing Nonprofit Mobile 99

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Delegating email with Gmail , from Duct Tape Marketing. This could come in handy. India’s Twitter , from Inc.com.

SEO 42

SEO Measurement Tourism Analytics 42

Sword and the Script

OCTOBER 27, 2015

Mr. Webster cites the Zero Moment of Truth by Google which said buyers went from needing about five pieces of content in 2009 to 10.4 Measures of effectiveness stemming from awareness efforts were hard to quantify and left a business with little in the way of tangible evidence such investment had a business impact. Patently absurd.”.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Back in 2009 on this PR Conversations blog, Dr. David Michaelson proposed 10 best practices in public relations research (see, What are best practices in public relations research, really? ” Making the case for a helping hand for public relations research.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. I personally think vlogging is really great for personal branding.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 23, 2010

Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. And when I started in summer 2009, we wouldnt have paid cash to a blogger we wanted to work with. JW Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" At FH, we dont pay for posts.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 20, 2011

Children (particularly those tall enough to reach the cookie jar on their own or “jarrers”) have become bored with our brand. A 2009 gift that received a “meh” was more likely to receive an “eh” in 2010. This would be measured by our ability to increase “wows” this year by 30%. For them, Christmas has lost its “wow.”.

Communications 66

Communications Analysis Print Meeting 66

Waxing UnLyrical

NOVEMBER 19, 2010

While Im not familiar with Kpop, this case probably has multple applications to companies and clients who deal with similar defamation issues with regard to their or their products brands. Good point to include traditional or mainstream media in the mix, as social media can reach many, but not all stakeholders. These fine folk did: Jan.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Image: anthony kelly via Flickr , Creative Commons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. And once you’ve made your bed, be prepared to lie in it. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

SEO 42

SEO Measurement Facebook Blogging 42

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. In an era of increased transparency, your internal stakeholders have their own unique communication and information needs to complete their jobs to the best of their ability, and to act as brand advocates.

Ethics 75

Ethics Community Internal International 75

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. I can go into other examples, but… you get the point. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Crisis 71

Crisis Twitter Facebook Measurement 71

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

Mindful Marketing

OCTOBER 5, 2018

How can Coca-Cola, one of the world’s most respected companies , the parent of several family-friendly beverage brands , and the creator of those loveable polar bears , enter the market for a drug that is illegal in the vast majority of U.S. Perhaps desperate times call for desperate measures. billion by 2020.

Reputation 50

Reputation Print Writing Blogging 50

Waxing UnLyrical

JANUARY 25, 2011

The fact that this hasnt already happened, despite that it was a clear violation of their terms of service, is worrisome and will put a stain on the Etsy brand. link] Im not for censorship or limiting creativity, but I think that such changes will fit with the Etsy brand and most of their customers. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you “like&# a page; 2. Like mentioned.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 24, 2010

Me: “Yes.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar. But how do they measure and evaluate? How and where can your consumer touch your brand?

Travel 79

Travel Case Study Creativity Advertising 79

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Maxim Behar

NOVEMBER 8, 2021

The PR expert Maxim Behar shared with the Bulgarian 24 Daily Newspaper his opinion on the management of politicians in Bulgaria, about the mistakes they make and how they negatively affect the country's brand image, health system and public safety. Bulgaria is facing absolute failure in politics, branding, health care, society.

Newspapers 52

Newspapers Government Tourism Course 52

Sword and the Script

JUNE 28, 2016

Brands often want A-list influencers advocating on their behalf, but there are drawbacks. In other words, influencer marketing with the big names may not be as effective as brands hope, according to a. If fickle d describes most consumers for brands, then elusive might describe the coveted segment of the millennial consumer.

Infographics 61

Infographics Survey Consumer Study 61

Waxing UnLyrical

MARCH 8, 2013

.” What that means is, they’ve taken the stories of your moms, daughters, sisters, friends, and aunts, made them teachable, won awards, and then channeled all that into classes that make a measurable difference in key success factors for women. You saw (I hope) my post on Oxfam’s Behind the Brands campaign.

Internal 96

Internal International Case Study Insurance 96

Waxing UnLyrical

DECEMBER 7, 2010

We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. These fine folk did: Jan.

Reputation 73

Reputation Measurement Social Media Tourism 73

Beyond PR

OCTOBER 25, 2017

Without a solution to organize and optimize these day-to-day activities at a strategic level, brands drown in the noise of the media, making it impossible to engage target audiences in the most impactful way. On average, brands are able to generate a 650 percent ROI for every dollar invested in influencer marketing.

Communications 73

Communications Analytics Analysis Data 73