PRSay

MAY 10, 2018

As the old-school press release takes its last gasping breath, these “real” people are being handed the torch as the new spokespeople for brands. As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” To that we say, “Lighten up, brands!”.

Brand 127

Brand Branding Guidelines Creativity 127

PRSay

DECEMBER 27, 2022

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method.

Trends 127

Trends Pitching Twitter Nonprofit 127

Doctor Spin

DECEMBER 16, 2023

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Commercial Research 2 Hao, L.

Journalism 52

Journalism Ethics Analysis eBook 52

Sword and the Script

APRIL 27, 2021

Paid – any form of sponsorship or advertising. I look back to 2008 and 2009 and I think we had the priorities right. If you enjoyed this post, you might also like: Is Brand Building Becoming Cool in Marketing Again? Shared – social channels. Earned – media or influencer relations. Image credit: Pixabay.

B2B 148

B2B Marketing Content Marketing Course 148

Communications Conversations

DECEMBER 9, 2021

Social media is not the same space as it was when I got started in this business in 2009. Brands focused on using social to sell. Advertising has taken over. In other words, brands aren’t seeing as many comments and shares as they would like. 3: In many cases, brands aren’t even engaging back!

Social Media 169

Social Media Twitter Employee Trends 169

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. It’s not the same Twitter we know from 2009. Not even close.

Twitter 60

Twitter Brand Branding Tools 60

Cision

DECEMBER 28, 2015

Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. The best advice for content distribution on Twitter in 2016 comes from 2009.

Twitter 120

Twitter Brand Branding Customer Service 120

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. Stu officially opened his firm in November of 2009 and has enjoyed being a solo PR pro ever since.

Meeting 131

Meeting Radio Sports Telecommunications 131

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips.

Twitter 120

Twitter Social Media Retail Groups 120

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I The women on the brand side at Disney opened up the world to me with their smarts, fearlessness, and wicked talented.”. That experience also sparked an interest in marketing.

B2B 82

B2B Social Media Company Marketing 82

Maxim Behar

NOVEMBER 23, 2020

In 2009, I was one of the initiators and founders of the World Communication Forum in the Swiss ski resort of Davos, which we then almost connected with the iconic Economic Forum of Dr. Klaus Schwab. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

FEBRUARY 24, 2015

of marketers are more optimistic about the economy than they were in 2009. However, it’s worth noting, a graph of the every survey since 2009 is marked by ups and downs. AdAge explained the metric this way: When asked to rate their optimism about the U.S. Economy Smiles at Marketing. The survey found 69.9% Demand generation – 51%.

Mobile 60

Mobile Study Marketing Survey 60

Sword and the Script

JULY 31, 2018

Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. Terms weren’t announced yet, but to get a sense, Politico found The Economist Group acquired Roll Call in 2009 for $100 million. What FiscalNote Does. The Audience it’s Buying.

Publicity 61

Publicity Software Government Content Marketing 61

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

SEPTEMBER 13, 2016

Paid media is advertising. In 2009, your firm’s Facebook page might have gotten a lot of likes. Is Content Marketing Better than Advertising? 2) Native advertising is NOT content marketing. Native ads are advertising. To be clear, native advertising done well can be very effective. A website is owned media.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. Can AI Improve PR? This experience is normal.

Analytics 65

Analytics Data Pinterest System 65

Mindful Marketing

JULY 26, 2019

In an age of artificial intelligence and deepfakes, it’s not surprising that some brands are promoting themselves using people who aren’t people. The avatar’s carefully curated personal brand has made her alluring to millions of real-life fans , including more than 43,000 subscribers on YouTube and over 1.6

Ethics 70

Ethics Consumer Reputation Corporate 70

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. It’s not painful, I promise. Long-Form Posts. With limited space, what constitutes adequate disclosure?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

AUGUST 23, 2016

For a time around 2009, some social media strategists were saying a brand Facebook page eliminated the need for a website. Then, a couple of years later, Facebook changed the rules and tweaked its algorithm to the extent a branded page essentially gets near-zero visibility unless you buy advertising.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Stephen Waddington

DECEMBER 12, 2019

Ads banned by Google Google stopped eight Conservative Party Election ads for violating Google’s advertising policy. Piers Morgan brands Boris Johnson a ‘fridge-hider’ after PM takes cover from Good Morning Britain ambush , The Metro ). Homelessness in England fell between 2003 and 2009. It has risen by around 39% since then.

Publicity 93

Publicity Media Facebook Newspapers 93

Communications Conversations

MARCH 14, 2019

Probably partly because, at the time, he had a killer job managing brand PR for General Mills. During that time, Wheaties rarely had marketing budgets that would support advertising, so PR was the main brand driver. Coming up in the PR and comms world in the Twin Cities, Greg Zimprich was always one of those names I saw often.

Sports 74

Sports Corporate Financial Industry 74

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Advertising, at least in Europe and the US, has shifted from local and national media to Amazon, Apple, Facebook, Google, and to a lesser extent Twitter. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering.

Tools 99

Tools Marketing Nonprofit Mobile 99

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Back in 2009 on this PR Conversations blog, Dr. David Michaelson proposed 10 best practices in public relations research (see, What are best practices in public relations research, really?

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

The “green” consumers and investors are so mindful and supportive of environmental related issues, that they will switch brands, even at a higher cost. The repercussions of exposed greenwashing can cause: irreparable brand and reputational damage. negative publicity; and. loss of stakeholder trust and investor confidence.

Ethics 40

Ethics Guidelines Handbook Local 40

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. We do not live in said ideal world.

Blogging 73

Blogging Twitter Facebook Measurement 73

Bad Pitch Blog

MAY 3, 2009

You know, the attitude that says that if you advertise with us, pay us for so-called award nominations, come to our dinners, and be super-extra-friendly to us, we’ll write articles featuring your work. And then, last night I was watching a segment on CNBC Reports about advertising in tumultuous 2009. That’s lame.

Advertising 41

Advertising Advertising Fashion Creativity 41

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). She subsequently developed her own fashion brand and became a successful businesswoman.

Ethics 52

Ethics Communications Print Television 52

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. That remains its ethos. ” #28: Ted Rubin (New York, US).

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you “like&# a page; 2. You read that right.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

JUNE 25, 2014

For the most part, brands use it well. Hashtags that encourage consumers to “tell us why you love [brand]” have a tendency to backfire, as there will inevitably be people out there who don’t like your brand and will relish the opportunity to hijack your hashtag. Guest Post by Josh Lyon. Know who you are.

Social Media 83

Social Media Media Viral Tools 83

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79