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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

Critical audiences today expect transparency from brands and those with whom they do business. From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. It makes sense.

Crisis 140
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Glassdoor reviews as a signal of corporate misconduct

Stephen Waddington

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

Corporate 120
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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Source: Nursing Times 3 Smith, R.

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Being Smart and Strategic When Navigating the Current News Cycle

PRSay

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. Within today’s new dynamic, communications professionals have to be more strategic than ever. Connect with Lisa on Twitter: @LisaArledge. Photo credit: alhovik.

Resources 214
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What’s Trending for 2023?

PRSay

For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts. We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Illustration credit: topper ].

Trends 127
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Glassdoor reviews as a signal of corporate misconduct

Wadds Inc.

Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. However, new research set to be published in the journal Management Science suggests that Glassdoor posts are a good early warning sign of a sick culture and corporate bad behaviour.

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3 Ways to Turn Weak Market Share into an Asset

Cision

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Cool brands treat people well, we didn’t. Is an underdog narrative important to your audience’s psychographics?

Marketing 180