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Page report highlights management communications opportunity

Wadds Inc.

Bowen originally observed this dynamic in a 2009 study. The transformation sees the chief communications officer (CCO) expanding their responsibilities to include sustainability, public affairs, and brand management, integrating advanced technologies to enhance engagement and playing a role in crisis management and ethical stewardship.

Report 64
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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Halo Effect is intriguing—and ethically challenging in PR. Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? Over-Reliance on Positive Associations While the Halo Effect can be a powerful tool, it also presents challenges and ethical considerations. Halo Effect.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials.

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Instagram pods indicative of 10-year social media trend

Communications Conversations

First, in the 2009-2012 period (roughly), you may recall mom and lifestyle bloggers forming these ‘blogger networks.’ My advice to brands: Stick to your strategy. Don’t mortgage your brand’s future for the sake of a few likes or comments. Essentially, are they behaving ethically on social media platforms?

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The Importance of Comprehensive Ethics Policies – Joseph Abreu

Ethical Voices

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? I oversee all the communications, emergency management, and brand management.

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Bianchi Biz Blog

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point.

Meeting 91
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Straight Talk for Laywers and Legal Marketers on Content Marketing

Sword and the Script

In 2009, your firm’s Facebook page might have gotten a lot of likes. As a marketer (I am not a lawyer, or non-lawyer if you prefer), I believe there are some ethics with native advertising that lawyers should consider. As always lawyers should consult the rules established by your local bar association or ethics committee.