Stern + Associates

MARCH 15, 2023

What’s most exciting is that organizations have a unique opportunity to take advantage of generative AI’s ability to augment their content creation, idea generation and decision-making powers right now, as new practical applications are being discovered and deployed every day.

Technology 96

Technology Ethics Tools Creativity 96

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. Here are the cliff notes to four recent content marketing studies.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Communications Conversations

SEPTEMBER 15, 2020

It’s an interesting one in that it’s not wholly tied to social media, as many lists are. I thought about people who were: Decision-makers –those who controlled large budgets and made major hiring decisions that would affect a big swath of people. Trend-setters –and again, not just social media trend setters.

Agency 78

Agency Trends Social Media Local 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities. AI-written content adds more noise. “PR I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Disclosure: just so you know, I’ve worked with D S Simon in the past, and have never had a bad experience.

Leadership 40

Leadership Report Media Video 40

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance.

Survey 72

Survey Trends Communications Storytelling 72