Prohibition
MAY 4, 2017
There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….
Prohibition
MARCH 15, 2023
This, following research that 71% of people surveyed agree that homophobia remains a problem in sport, prompted EE to create ‘GayVAR’. VAR is a huge presence in modern football and the assistance of video technology to analyse fouls and decisions remains a huge topic of debate. Ronaldo was keen, Serena not so much.
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PRSay
FEBRUARY 27, 2018
But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. I think VR works with these enormous sporting events in that it helps bring a unique experience to the fore. I think it’s a balance.
PRSay
FEBRUARY 21, 2018
But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. I think VR works with these enormous sporting events in that it helps bring a unique experience to the fore. I think it’s a balance.
Mindful Marketing
JULY 4, 2020
During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.
Sword and the Script
JUNE 3, 2020
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)
Polaris
MARCH 6, 2015
Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? This curiosity, along with hours of research, hundreds of interviews, and the review of numerous academic papers, led Snow to find the common patterns within rapidly growing technology companies.
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