Advertising Sports Technology Viral 
Prohibition
MAY 4, 2017
There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….
Prohibition
MARCH 15, 2023
This, following research that 71% of people surveyed agree that homophobia remains a problem in sport, prompted EE to create ‘GayVAR’. VAR is a huge presence in modern football and the assistance of video technology to analyse fouls and decisions remains a huge topic of debate. Ronaldo was keen, Serena not so much.
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PRSay
FEBRUARY 21, 2018
But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. I think VR works with these enormous sporting events in that it helps bring a unique experience to the fore. I think it’s a balance.
PRSay
FEBRUARY 27, 2018
But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. I think VR works with these enormous sporting events in that it helps bring a unique experience to the fore. I think it’s a balance.
Mindful Marketing
JULY 4, 2020
During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology.
Waxing UnLyrical
JUNE 4, 2014
The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Creating a sport around your brand may be the most sophisticated gamification on the planet. So which one garnered more interest according to Google trends?
Cision
JULY 5, 2016
All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? Images via Pixabay: 1 , 2 , 3.
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