Ronn Torossian

JANUARY 2, 2023

Promoting a company on social media platforms these days is essential as companies want to achieve success. The post Top Social Media Marketing Tools appeared first on. However, to do that, companies will have to be using the right tools to be able to promote themselves to their target audience a lot more effectively.

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Social Media Tools Marketing Media 195

Ronn Torossian

DECEMBER 28, 2020

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on. By strength, the theory […]. By strength, the theory […].

Social Media 221

Social Media Strategy Media Brand 221

Lauri Pehar Borsh

MARCH 1, 2024

Putting a business social media strategy into play is crucial for connecting with current customers and, more importantly, for business growth. Yet, even though business leaders acknowledge the impact of social media, many still need help to fully capitalize on its dynamic benefits.

Social Media 157

Social Media Strategy Media Digital PR 157

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

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Social Media Video Strategy Brand 185

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022. The main goal of social media marketing is to generate a dedicated audience for your brand. A stodgy or stiff brand voice.

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Social Media B2B Media Video 323

Agility PR Solutions

MARCH 10, 2024

Social media is a key marketing asset. Hiring a social media manager can help you maximize results by providing you with the expertise you need to develop and execute a stellar social media strategy. It’s how you generate leads, connect with customers, and drive sales.

Social Media 161

Social Media Media Strategy Marketing 161

Business Wire

JULY 21, 2021

With external expectations high for businesses to demonstrate their social impact, taking the right approach to publicize Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) initiatives requires careful consideration.

Corporate 453

Corporate Blogging Government Company 453

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. New platforms can work for B2B PR

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ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

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Social Media Media B2B Leadership 344

Prowly

OCTOBER 1, 2018

The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine. Public relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image.

Social Media 550

Social Media Media Publicity 550

Agility PR Solutions

APRIL 24, 2024

In the dynamic narrative of social media, where trends are seen to be dynamic in nature, the journey to engage and captivate audiences in the masses remains a top priority for brands and individual businesses.

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Social Media How To Media Trends 94

Agility PR Solutions

APRIL 22, 2024

The combination of SMS and social media […] The post 10 best practices for combining SMS with social media in PR campaigns appeared first on Agility PR Solutions. The key issue at stake for PR professionals is ensuring their messages are not only delivered but also seen, read, and acted upon.

Social Media 105

Social Media Media Publicity 105

Prowly

MARCH 26, 2024

For any business worldwide, using social media is a no-brainer with nearly 5 billion users globally. When it comes to the first question – you can use media monitoring to […] The post 45+ Best Social Media Management Tools in 2024 appeared first on Prowly Blog. Which platforms do I use?

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Social Media Tools Media Blogging 104

Prowly

NOVEMBER 13, 2023

You’re about to head out of the office, but you check your social platforms and you see that all hell has broken […] The post What’s the difference between social listening and social monitoring in PR? appeared first on Prowly Magazine.

Analytics 104

Analytics 104

ImPRessions - Crenshaw Communications

APRIL 1, 2021

As the name implies, it launched as an invite-only social media app and was known as a hangout for venture capitalists, tech entrepreneurs and other Silicon Valley elite. New players are jumping into social audio, attracted by its success. Social audio is officially the next big thing. makes it 200x harder.”

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Leadership Conference Sports Meeting 321

Prowly

FEBRUARY 26, 2024

Social media press releases are present virtually everywhere – but it’s hard to find guidelines on how to approach the topic. When you’re given the challenge of coming up with a social media press release, fear not – […] The post Social Media Press Release Guide (w/ Examples) appeared first on Prowly Blog.

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Social Media Examples Guidelines Media 104

Cision

JULY 29, 2021

The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout.

Social Media 318

Social Media Media Blogging 318

5W PR

APRIL 29, 2024

The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. More than just press releases While PR pros used to focus on crafting the perfect press release, social media has opened up a whole new world.

B2B 78

B2B Social Media Media Community 78

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. These days, a lot of consumers have started putting a lot of importance on social responsibility, and have shown that they are willing to do business with, and support companies that care about sustainability and social issues.

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Reputation Corporate Policies Ethics 158

Agility PR Solutions

MARCH 3, 2024

Do you find it difficult to stay consistent on social media? Social media strategies require constant posting, engaging, and networking with other accounts. This article dives into the intricacies of setting up and implementing a social media engagement strategy. Don’t worry, many people do.

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Social Media Media Strategy Publicity 105

Communications Conversations

JANUARY 22, 2024

12, I presented my annual social media trends report to a packed house at Social Media Breakfast in northeast Minneapolis. 10 Social Media Trends for 2024 from Arik Hanson The post 10 social media marketing trends for 2024 first appeared on Arik Hanson. On Friday, Jan. See below for the full presentation.

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Social Media Trends Marketing Media 122

Agility PR Solutions

OCTOBER 19, 2021

When it comes to planning your social marketing strategy, social videos are one of the most crucial pieces of the puzzle. The post 7 actionable social video stats that will influence your social marketing strategy appeared first on Agility PR Solutions.

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Video Strategy Marketing Company 192

Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)

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Social Media Video Trends Viral 147

Prowly

FEBRUARY 7, 2024

Social media listening helps track mentions and conversations around specific topics, keywords, phrases, brands or industries, and helps leverage the insights gained to discover opportunities or create content for your audience. appeared first on Prowly Blog.

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Social Media Media Advertising Advertising 104

Agility PR Solutions

MARCH 17, 2024

Presidential […] The post Social media users want more regulation, fearing misinformation will impact 2024 election appeared first on Agility PR Solutions.

Social Media 110

Social Media Media Survey Publicity 110

Agility PR Solutions

FEBRUARY 16, 2023

Although some brands prefer to do this in-house, it’s also common for companies to hire professionals to manage their social media content and strategy, which allows them to reach long-term modern goals. […] The post 5 skills every social media manager should possess appeared first on Agility PR Solutions.

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Social Media Media Strategy Company 177

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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Social Media Media Analysis Data 162

Awario

AUGUST 22, 2022

Social media marketing, just like any other industry, operates in both more straightforward and more complex terms. But not every social media concept is as clear. This is especially relevant when we talk about social listening vs social media monitoring.

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Social Media Media Examples Industry 106

Agility PR Solutions

MARCH 4, 2024

Looking for ways to light up your social feeds? Today, social media is where brands stand out from the crowd. percent of the world’s population on social media, you don’t want to […] The post 6 straightforward ideas for social media posts that will impress your prospects appeared first on Agility PR Solutions.

Social Media 105

Social Media Media Brand Branding 105

Agility PR Solutions

MARCH 3, 2024

The social media wheel of fortune was spinning wildly again in Q4 2023, and new research from customer engagement platform Emplifi provides deep insights to help social media marketers and advertisers align their social strategies with current performance trends for Instagram, Facebook, TikTok, and X after analyzing both organic and paid ad activity (..)

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Instagram Social Media Brand Branding 105