ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” But can we say that for sponsored content ? Does it have the same impact as earned media? .

Advertising 334

Advertising Advertising B2B SEO 334

ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Have you ever listened to a sales pitch and thought, Geez!

Storytelling 159

Storytelling Comparison Case Study Brand 159

PRSay

OCTOBER 29, 2019

So how have they managed to stay one of the most popular shows on television for more than four decades? Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. Are you feeling stuck with the type of content you’re making?

Television 111

Television Writing Storytelling Video 111

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. In broadcast television, you had three choices – ABC, CBS or NBC. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch.

Media Relations 115

Media Relations Media Print Newspapers 115

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. Articles will get shorter and video will remain king.

Journalism 78

Journalism Social Media Radio Fashion 78

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. My job as a television journalist taught me shooting and editing.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Marketwired

APRIL 12, 2016

This harkens back to the early days of television when the hosts or the actors you were watching would pitch the product themselves. Plus, podcast ads often come off as a much more genuine endorsement because of the trust that often exists between the host and their listeners. How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Here’s where the art of storytelling takes place. . “No” is sometimes good.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Beyond PR

SEPTEMBER 6, 2016

Although most of us were introduced to Hamill as the young Jedi Master, his career reaches far beyond the Star Wars universe to television, Broadway, video games, comic books, audio books and more. His Trickster on the 1990s television series The Flash turned him into a fan favorite that he recently reprised in the CW’s hit adaptation.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Beyond PR

MAY 17, 2018

It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. “It Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Send More Multimedia in PR Pitches.

Infographics 54

Infographics Print Video Real Estate 54

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. Storytelling vs. Brand Newsrooms. John Avlon: Brand newsrooms should be about storytelling. Adding relevance and being a resource should be the goal, instead of always try to always pitch something. Say yes and show more.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Also see PR and Storytelling; Off Script No. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 91

Social Media Marketing Media Creativity 91

Communications Conversations

MAY 13, 2015

With a passion for storytelling and nomadic spirit, Natalie realized she could combine her love for writing and travel with a career in public relations. Read up on clients, write incredible releases and pitches and communicate with ease. Natalie Anastasia, @natanastasia. Jacqueline Laster. A PR Rock Star should be able to do it all.

Groups 60

Groups Internal International Conference 60