Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media.

Media 98

Media Nonprofit Pitching Analytics 98

NewsWhip

APRIL 27, 2023

It makes a tedious task painless, and delivers you performance reports so you can work to increase engagement and followers on your accounts. The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns.

Tools 78

Tools Communications Pinterest Analytics 78

Sword and the Script

MARCH 3, 2020

Burrelles integrated the TVEyes capabilities for capturing TV, radio and podcast mentions into its platform. TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. The media landscape has changed, as Cision often urgently notes in the State of the Media reports the company kicks out.

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Pitching Instagram Survey Data 78

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. Looking to pitch traditional media outlets? Traditional media — just like radio after TV — will not be going extinct. Commentary.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Doctor Spin

OCTOBER 16, 2023

But as the digital landscape evolved, so did PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication.

Digital PR 83

Digital PR SEO Engineering eBook 83

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you?

Meeting 91

Meeting Transportation Media Journalism 91

Bianchi Biz Blog

OCTOBER 15, 2020

We went from pitching and coordinating on-site, face-to-face interviews and media meetings at key industry conferences, shows and events to attending these conferences, shows and industry events virtually with very limited (and somewhat unfulfilling) online media interaction.

Media Relations 76

Media Relations B2B Media Conference 76

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. Download Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence for more advice on delivering comprehensive reports to your executives.

Report 40

Report Media Television Radio 40

Critical Mention

FEBRUARY 27, 2020

How did you use your experience as a reporter to your advantage in PR? My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Journalism 78

Journalism Social Media Radio Fashion 78

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. In 1962 the Pilkington Report recommended a second BBC channel, a separate service for Wales, and the restructuring of ITV. "In

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

JANUARY 9, 2017

PR includes the creation and distribution of information, primarily in the form of stories, published or broadcast by mass media such as newspapers, magazines, television, blogs, podcast and radio. Her clients have been featured in O Magazine, US News and World Report and Time. . “No” is sometimes good.

Nonprofit 40

Nonprofit Television Radio Newspapers 40

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. It was an exciting time for him, especially for a broadcast major who didn’t want to work in television, but it was somewhat of a lonely existence. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Critical Mention

JULY 22, 2020

Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Our Media Contact Database will help facilitate the process of finding contacts and preparing pitches. Access records updated for accuracy more frequently than any competitive product.

Media 111

Media Data Local Tools 111

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. Make sure your vendor’s reporting capabilities match your needs. But if their dashboard doesn’t reflect what you need to report, then you either need to export the data and create your own or pay the vendor to customize it for you.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Facebook will be used more as a mass marketing tool, like a television station. 2) Microtargeting augmented by social surround sound.

Social Media 96

Social Media Marketing Media Creativity 96

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. PR Tips How To Pitch to a Publication. Once you’ve narrowed down which publications are best for your purposes, you’ll need to make a pitch. If you’re not careful, you can spend all your profit trying to make a profit.

Publicity 62

Publicity Small Business Advertising Advertising 62

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. Five months ago, The Times reported: “Niche says that it has close to 3,000 social media accounts, with a total reach of 500 million followers. billion people — logging on at least monthly.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. Five months ago, The Times reported: “Niche says that it has close to 3,000 social media accounts, with a total reach of 500 million followers. billion people — logging on at least monthly.

Media 28

Media Mobile Pinterest Journalism 28