Pitching Print Radio Technology 
Burrelles Fresh Ideas
APRIL 2, 2024
Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9
Onclusive
SEPTEMBER 7, 2021
PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand.
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Bianchi Biz Blog
JUNE 21, 2022
I test drive new equipment offerings in print and video formats. During the two years it took to transition from driving to writing, I scaled back the driving, did a two-year stint hosting an all-night radio show targeted to truck drivers at CHAM radio in Hamilton, Ontario, and contributed as many stories as I could to various magazines.
PRSay
JANUARY 8, 2019
As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. Now it’s time to make your strategy a reality.
Burrelles Fresh Ideas
SEPTEMBER 26, 2023
You should also utilize technology. Place Internet of Things (IoT) sensors throughout your event and issue guests with lanyards that have radio frequency identification (RFID) chips embedded. You may find event attendees or community members may be more open to providing data when you make it convenient for them.
Bianchi Biz Blog
SEPTEMBER 7, 2021
As technology editor at IndustryWeek , my beat largely revolved around how robotics and automation are changing manufacturing, the workforce and society itself. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news.
Stephen Waddington
DECEMBER 5, 2018
In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.
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