The Hoyt Organization
MARCH 25, 2024
With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
In pharmaceutical PR, they call it “conditioning the market.” Similarly, even companies that lack the deep pockets of a pharmaceutical giant can do an effective job with a content program that sets up a common or emerging business problem, to condition prospective customers for the announcement of the solution.
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ImPRessions - Crenshaw Communications
MAY 20, 2019
At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Agency PR Has Many Advantages. Constant innovation. A true team mentality.
ISEBOX
JANUARY 12, 2017
The duo implemented social medial listening technology to track the Facebook, Twitter, Instagram, and YouTube accounts for the major players in Big Pharma over early 2016. But how quickly things change in a year’s time, even in the typically slow-moving field of pharmaceutical communications!
Contently - Strategy
JANUARY 26, 2023
Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. Many of them offer COVID-19 vaccinations. Want is key here.
Cision
JULY 28, 2016
Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. My advice is to stay on top of trends. It’s been an incredible career experience. Read (a lot).
NewsWhip
JULY 14, 2020
It also enabled us to triage the top ‘trending’ articles so we could see where the media narrative would focus, provide our spokespeople with regularly updating messaging, and even prioritise media requests depending on which publications were leading the debate. Often, senior execs, are not using a lot of digital channel themselves.
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