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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company. Agency PR Has Many Advantages. Constant innovation. A true team mentality.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. Many of them offer COVID-19 vaccinations. Want is key here.