The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

Contently - Strategy

JANUARY 26, 2023

Kroger wanted to position its pharmaceutical teams as thought leaders in vaccination science. FedEx Publishes Articles to Establish Leadership in Supply Chain Trends Whether owned or earned , articles are a powerful way to deliver thought leadership to an intended audience. Measure your results. Want is key here.

Leadership 126

Leadership Content Marketing Healthcare Google 126

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

Beyond PR

SEPTEMBER 14, 2016

New breakthroughs – New medicines available for treatment, new scientific research, pharmaceutical pipelines, clinical trials. Consumer health – Content discussing preventative measures, exercise, nutrition and dietary options, and other topics about controlling your own health. Consumer Technology. stream more video online.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Cision

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. The influx of technology and the data it yields makes everyone a researcher. You’re doing it. She’s doing it. I literally just did it. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. The influx of technology and the data it yields makes everyone a researcher. You’re doing it. She’s doing it. I literally just did it. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72