Newsfile
FEBRUARY 28, 2024
Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It expresses an opinion on a specific topic and appears in newspapers or online publications.
MaccaPR
SEPTEMBER 3, 2014
Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7
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Mark My Words
OCTOBER 13, 2022
iNews For Radio 1’s teenage listeners, the Newsbeat reporters introduced as William and Kate might have sounded a little plummier than the bulletin’s regular contributors. Kensington Palace purred when a clip of the Princess of Wales speaking to new mothers during a visit to Royal Surrey County Hospital went viral.
Cision
NOVEMBER 21, 2017
With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. A search process for them starts with monitoring the name of their company, different names of the coffees they sell, and narrowing the search down to newspapers, online sites and social media.
MaccaPR
SEPTEMBER 9, 2019
Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.
Mark My Words
APRIL 26, 2022
After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. . Mail Online. Even he can’t quite explain.
5W PR
AUGUST 12, 2020
Such content often goes viral as brand customers share helpful content with friends, work colleagues, family members, and so on. While at it, healthcare PR pros should also incorporate traditional PR channels – TV, newspapers, billboards, and radio -, to supplement digital media efforts in increasing brand awareness.
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