Solo PR Pro

JULY 21, 2020

The story of Captain Tom captured the hearts and minds of people sitting at their home office desks, their television sets and their kitchen radios. But this isn’t a story of how ‘things just fell into place’, this is evidence of the power of PR and how good storytelling and authentic stories can go viral.

Viral 71

Viral Analysis Television Radio 71

PRSay

SEPTEMBER 8, 2020

On TV and radio, she is a frequent commentator on disinformation and Russian and Eastern European affairs. Tauris ), examines how the United States and other governments can better understand the motivations behind Russia’s information-warfare attacks. Her writing has also appeared in The New York Times , The Washington Post and The Atlantic.

Communications 141

Communications Government Viral Radio 141

Critical Mention

FEBRUARY 5, 2019

Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral? LinkedIn Content Suggestions. How do you create an action plan for trending topics?

Trends 61

Trends Viral Analysis Crisis 61

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

NewsWhip

DECEMBER 21, 2021

Formula 1 also had the next top 5 spots on the YouTube charts, with videos about Verstappen and Hamilton’s final lap and inside look at each driver’s final radio calls going viral. . The Formula 1 YouTube channel also saw massive amounts of interaction, with their complete race highlight video garnering an extraordinary 11.3

Reputation 148

Reputation Sports YouTube Web 148

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. Catzavelos’ older brother did an interview on Radio 702 where he shared how this has affected him personally, his relationship with his brother and his father, the loss of his business and the impact on his employees.

Training 148

Training Social Media Video Employee 148

Mark My Words

OCTOBER 13, 2022

iNews For Radio 1’s teenage listeners, the Newsbeat reporters introduced as William and Kate might have sounded a little plummier than the bulletin’s regular contributors. Kensington Palace purred when a clip of the Princess of Wales speaking to new mothers during a visit to Royal Surrey County Hospital went viral.

Social Media 60

Social Media Interviews Media YouTube 60

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It’s no longer just the mainstream media that needs to be taken into account. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types.

How To 149

How To Social Media B2C Television 149

Polaris

DECEMBER 8, 2014

A video of the comic’s performance went viral, the media piled on. In spite of the controversy swirling around him, Cosby and his wife Camille agreed to an interview with Scott Simon of NPR radio on November 15 to discuss their loan of African art to the Smithsonian. and a number of the alleged victims came forward.

Interviews 133

Interviews Media Training Media Training 133

Practical Law Construction

MAY 18, 2021

Indeed, it is uncommon to see terms such as “pandemic” or “infectious viral disease” referred to in a construction contract’s force majeure clause (whether this changes will be the subject of much debate among drafters going forward). For example, according to sub-clause 18.1 In the case of sub-clause 18.1,

Construction 121

Construction Government Radio Examples 121

Critical Mention

SEPTEMBER 19, 2018

They’re prepared for a crisis to go viral. It’s gotten increasingly more complex with social media because it can go viral. Platforms like Critical Mention offer customized email alerts whenever there’s a company mention on TV, radio, online news and Twitter.

How To 61

How To Media Crisis Crisis Management 61

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Babbled the owner on radio: “I can’t control the way this is being portrayed, and I’m regretful for it.

Instagram 98

Instagram Crisis Local Privacy 98

Shift Communications

JANUARY 26, 2015

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. Edison Research’s report also discovered that for those who listen to podcasts, they listen to podcasts more than any other form of audio, including AM/FM radio and owned music. What does that tell us as marketers? Conclusion.

Radio 60

Radio Viral Content Marketing Study 60

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Every product can’t go viral or generate a lot of word-of-mouth buzz. Something else was going on. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Lauren Lawson-Zilai is an external communication executive for Goodwill Industries International.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Our actor was so successful, at least one radio host clearly believed that he was not interviewing a Groucho Marx impersonator, but in fact the real Groucho Marx – who had died decades before. 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

JULY 16, 2014

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Read on, and disregard at your own peril. Alas, times have changed.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Our actor was so successful, at least one radio host clearly believed that he was not interviewing a Groucho Marx impersonator, but in fact the real Groucho Marx – who had died decades before. 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

Mark My Words

APRIL 26, 2022

After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. . Mail Online. Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

Cision

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it?

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” Whether delivered via radio TV or online. Experience matters. Quantum entanglement. Schrodinger’s cat.” [see Human nature.

Survey 153

Survey Data Media Ethics 153

NewsWhip

NOVEMBER 11, 2021

That happened this week with NFL star Aaron Rodgers, who tested positive for Covid-19 and eventually revealed that he had not taken the vaccine during a controversial radio show in which he criticized the media and the ‘woke mob’. If you expand our Timeline to focus on public interest, here’s what it looks like before the radio interview.

Reputation 78

Reputation Brand Branding Reddit 78

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra.

Film 48

Film Marketing YouTube Advertising 48

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.

Twitter 105

Twitter Marketing Social Media Viral 105

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. Influencer, business consultant, radio host, best-selling author, speaker, blogger . Douglas Idugboe – @douglasi.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

AUGUST 12, 2020

Such content often goes viral as brand customers share helpful content with friends, work colleagues, family members, and so on. While at it, healthcare PR pros should also incorporate traditional PR channels – TV, newspapers, billboards, and radio -, to supplement digital media efforts in increasing brand awareness.

Healthcare 88

Healthcare Strategy Communications Policies 88

MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume.

Marketing 76

Marketing Consumer Measurement Financial 76

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. It was totally unique – a perfect vehicle for CEO branding and hook for a reporter focused on culture. Is High-Deductible Health Insurance Worth the Risk?

Strategy 60

Strategy Print Insurance Insurance 60

The Stalwart Blog

APRIL 26, 2020

I listen to a few radio stations throughout the day, and they always do this. I’ve even heard of news radio programs where they post the stuff on their website to get people to go to their website. Phone videos become viral, whether it’s legitimate or not. They’re just looking for news blurbs.

Crisis 78

Crisis Local Facebook Social Media 78

Beyond PR

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Implement viral marketing tactics. To sum it up, people gravitate to viral content that’s written about them. How did Movoto do it? Define goals.

Real Estate 57

Real Estate How To Web Case Study 57

Buzzstream

MAY 19, 2022

There are already a few excellent posts about emotion in viral content, like this one from Fractl , so I’m not going to rehash all of it. Looking at the kinds of coverage they received, it’s mostly radio sites: [link]. Using emotions to drive engagement is nothing new, but it can be tough to ideate.

Survey 90

Survey How To Reddit Pitching 90

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. In contrast, traditional PR has broader metrics to measure public perception and sentiment.

Digital PR 71

Digital PR Construction Case Study SEO 71

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3]

Marketing 28

Marketing Employee Wikipedia Data 28

Where the Fishermen Ain't

DECEMBER 21, 2013

One afternoon as an undergrad at Saint Mary’s College of California, I was racing to the campus radio station where I was running late for my afternoon air-shift. As I turned the corner, I overheard the wonderful Brother Ray Berta ( RIP ) regaling one student with his latest big idea at the intersection of mass media and culture.

Film 43

Film Viral Radio Social Media 43

Flatiron Communications

NOVEMBER 14, 2014

And radio too has morphed into time-shifting mode with the growing popularity of (once left-for-dead) podcasting. Truth be told: news and editorial feature coverage still have an enviable capacity to create action, let alone viral buzz in the social spheres. ” The Flack Appointment TV Buzzfeed Influence JOurnalism Niche.co

Media 34

Media Mobile Pinterest Journalism 34