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Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

Tinder for PR pros & media? So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. It’s a portable Wi-Fi router , so if a hotel room only allows one gadget over wireless, you can connect the HooToo using Ethernet, then connect with multiple gadgets.

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2016 – A Year in Traditional Media

Shift Communications

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Here, we take a look at some of our, and the UK’s media, favourites. The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion?

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A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. They even asked local media personality, Alison Kaplan to emcee the event, which I thought was pretty smart (instead of having the Verizon folks do it). Make the red carpet fun! And, it was fun!

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded.

Ethics 52
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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. 3) What impact has the emergence of digital media had on event marketing? Digital media makes the event experience more personal and impactful for guests. Startup Marketing?

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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom? That short-form version of the news hits my viewers’ wireless device at the same time it hits mine. All of those things that used to happen somewhere else now happen first on Twitter and propagate from there.