Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

Communications Conversations

DECEMBER 16, 2014

Simple idea, but a really nice way for the Verizon folks to get those local store employees more engaged with media and local influencers. They even asked local media personality, Alison Kaplan to emcee the event, which I thought was pretty smart (instead of having the Verizon folks do it). Make the red carpet fun! And, it was fun!

Case Study 131

Case Study Wireless Company Local 131

Sword and the Script

MARCH 20, 2018

Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. 3) What impact has the emergence of digital media had on event marketing?

Industry 71

Industry Marketing Enterprise Mobile 71

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Prior to FitzGerald, he was an account executive at Professional Media Services, Inc.,

Marketing 50

Marketing Wireless Software Journalism 50