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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Lesson learned!

Tools 170
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The Different Types of Public Relations: A Complete Guide

Stern + Associates

There are seven different types of public relations businesses must be aware of and can employ: Media relations As a type of public relations, media relations focus on forming relationships with various media outlets, broadcasters, journalists, and bloggers.

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CIPR and IoD report highlights role of public relations in management

Wadds Inc.

The role of public relations in managing a crisis situation is recognised with respondents acknowledging its contribution to the COVID-19 pandemic. The majority of UK directors associate public relations with media relations and promotional activity. This view is typical.

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This Week in PR Ethics (3/9/23): Ethics of AI Pitching, Freedom of Speech, Psyops, and Resume Bias

Ethical Voices

This week there are more than a few public relations ethics issues and some of them are real doozies. From AI tools for media relations to plans to restrict freedom of speech and continued resume bias, the topics are worth a read. Check them out below!

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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

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AI and Journalism: What’s Next?

PRSay

The intersection of journalism and AI is the most important media issue of our time. Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts. So, the current state of affairs is that we’re all continuing to learn and adapt AI to our professions.