Media Training, Small Business and Tools

How to Use Public Relations as a Lead Generating Tool

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? This week I want to talk to you about how you use the publicity that you get as a lead generation tool. Now, how do you use media as a lead gen tool? People love working with these experts that have been in the media.

Tools

Tools How To Publicity Interviews

What to Pitch in October

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. National Sudden Infant Death Syndrome Awareness Month. Organize Your Medical Information Month.

Pitching

Pitching Financial Small Business YouTube

What Skills Make the Best Public Relations Specialist?

PR for Anyone

OCTOBER 28, 2021

Most small business owners cannot afford a PR firm. This is what I have been teaching for years. Go over, subscribe to my YouTube channel, check out all the information that’s there. I show you step-by-step how you can do this. But by learning how to do it, you become that PR specialist.

Publicity

Publicity Pitching System Small Business

Pitching the Media – 31 Tips to Start Today

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. Identify your target media outlets and journalists. Here you go! No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1.

Pitching

Pitching Media Interviews Video

New Webinar | 3 Marketing Trends to Track in 2018

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends

Trends Insurance Insurance Marketing

How to Build a Brand with Social Media

PR for Anyone

NOVEMBER 18, 2021

Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. The number one rule is consistency. It is important that your brand is consistent across all of your platforms.

Social Media

Social Media How To Brand Branding

Digital Marketing Transformation Webinar for Insurance Sales Reps Pros

wiredPRworks

SEPTEMBER 21, 2017

Success Tools: Where to go to plug in to stay recharged at 100%. The founder of CoryWest Media and Chicago’s Social Media Club, Barbara is the creator of the 3D Marketing Transformations System. at Social Media Week Berlin. Confidence: Shift from “I don’t get it” to “I get it – and it’s working!”.

Insurance

Insurance Insurance Marketing Conference

Nine ways to use public relations to grow your business.

Prohibition

JULY 19, 2018

Advertising is a tool used by marketers to get customers to act, and ultimately support the promotion of their products or services to drive revenue. PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. What does public relations do for your business? Media training.

Publicity

Publicity Advertising Advertising Tools

Easy Trick to Land in the Media

PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today!

Media

Media Pitching Privacy Video

Go from Established to Known

PR for Anyone

OCTOBER 13, 2022

Many people are already established in their business but they want to go to the next level of being known. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

YouTube

YouTube Video Industry How To

Newsjacking Idea

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Television Trends YouTube

What to do with Media Appearances

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media

Media YouTube Video Interviews

Pitching News Today

PR for Anyone

SEPTEMBER 1, 2022

The majority of my clients are established in their business. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. They’ve built a product, service or brand and now they are ready to be known.

Pitching

Pitching Video YouTube Viral

Pitch Around Elon Musk and Twitter

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING! I’m always talking about “newsjacking.”

Twitter

Twitter Pitching Financial Video

Back to School Media Pitches

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here.

Pitching

Pitching Media Insurance Insurance

Positioning Yourself as a Media Expert

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.

Media

Media Nonprofit Pitching Television

Should Your Business Hire A PR Agency Or DIY?

Mindful Marketing

FEBRUARY 15, 2017

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. That depends.

Agency

Agency Crisis Communications Measurement Analytics

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity?

Publicity

Publicity YouTube Advertising Advertising

How to Get in Magazines

PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When I first started handling my own PR, I did it all wrong. What did I know? What I was doing seemed to make sense. I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April.

How To

How To Pitching YouTube Advertising

Pitching Multiple Media Outlets

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Media YouTube Interviews

PR Myth #6 – PR is Only for Crisis

PR for Anyone

JUNE 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

Crisis

Crisis YouTube Video Industry

PR Myth #5

PR for Anyone

JUNE 10, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing.

Video

Video YouTube Industry System

PR Myth #4 – Size Doesn’t Matter

PR for Anyone

MAY 26, 2022

They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

YouTube

YouTube Pitching Video System

PR Myth #3 – PR Generates Sales

PR for Anyone

MAY 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m still debunking PR Myths and this week is PR Myth #3 which is that PR generates sales. Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no.

Television

Television Print Interviews YouTube

PR Myths

PR for Anyone

MAY 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I”m starting a little series on PR Myths because I keep hearing things that just aren’t right. PR Myth #1 – Hiring a PR Firm will make you famous. Hiring a PR firm will not guarantee to make you famous.

YouTube

YouTube Video How To Pitching

What to Pitch the Media in May

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications.

Pitching

Pitching Media Financial YouTube

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable? 3 – publicity is what we call “earned media.” You might be surprised to learn that it’s actually publicity. #1

Advertising

Advertising Advertising Publicity YouTube

Three Steps to a Killer Media Pitch

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Step 1 – The Hook. The hook is the most important aspect of all of your marketing.

Pitching

Pitching Media YouTube Video

Public Relations Skills

PR for Anyone

DECEMBER 7, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you can be a publicist… without being a public relations professional. You just need public relations skills.

Publicity

Publicity Video Pitching System

Virtual Background

PR for Anyone

DECEMBER 1, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s post-Covid world, we are still in a hybrid situation where part of the workday is done online so your virtual background is super important.

Interviews

Interviews Video Film Industry

PR Myth #2

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Once upon a time, yes, a press release meant something and only solid news stories were sent out. Nowadays, with the internet, anyone can send out a press release. And press releases are expensive. They cost anywhere from $500-$1000 to send out.

Pitching

Pitching Television Interviews YouTube

Public Relations in Marketing

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity

Publicity Marketing YouTube Video

Pitching the Media – with Jennifer Chan from People and InStyle Magazines

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media!

Pitching

Pitching Fashion Media Interviews

7 PR Blogs You Should Be Following

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PR Couture. PRNEWS Blog.

Blogging

Blogging Education Resources Creativity

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

FEBRUARY 16, 2016

Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. Instructure is a company that builds tools for online educators. ” Jason Mollica is the president of JRMComm , a public relations and social media marketing consultancy.

Creativity

Creativity Pitching Writing Conference

Communication in Top Eight Digital Skills Needed

The Proactive Report

OCTOBER 19, 2015

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. how to use collaborative project management tools – Dropbox, Basecamp etc.

Communications

Communications Training Web Analytics

Pitch the Media Regulary

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Media YouTube Video

Pitch the Media Today

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Television Media YouTube

Video Strategy Plan

PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people. Over 500 million people watch Facebook videos every day.

Video

Video Strategy YouTube Interviews

How to Create Great Content Fast

PR for Anyone

OCTOBER 20, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Content is king but creating great content can be daunting! In this post I want to share how to create great content fast. Set up a calendar for every day of the month.

How To

How To Video Interviews YouTube

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”.

Marketing

Marketing Employee Content Marketing Training

How to Use Public Relations as a Lead Generating Tool

What to Pitch in October

Trending Sources

What Skills Make the Best Public Relations Specialist?

Pitching the Media – 31 Tips to Start Today

New Webinar | 3 Marketing Trends to Track in 2018

How to Build a Brand with Social Media

Digital Marketing Transformation Webinar for Insurance Sales Reps Pros

Nine ways to use public relations to grow your business.

Easy Trick to Land in the Media

Go from Established to Known

Newsjacking Idea

What to do with Media Appearances

Pitching News Today

Pitch Around Elon Musk and Twitter

Back to School Media Pitches

Positioning Yourself as a Media Expert

Should Your Business Hire A PR Agency Or DIY?

Why Publicity?

How to Get in Magazines

Pitching Multiple Media Outlets

PR Myth #6 – PR is Only for Crisis

PR Myth #5

PR Myth #4 – Size Doesn’t Matter

PR Myth #3 – PR Generates Sales

PR Myths

What to Pitch the Media in May

Advertising vs Publicity

Three Steps to a Killer Media Pitch

Public Relations Skills

Virtual Background

PR Myth #2

Public Relations in Marketing

Pitching the Media – with Jennifer Chan from People and InStyle Magazines

7 PR Blogs You Should Be Following

We Asked Today’s PR Influencers: What is #CreativePR?

Communication in Top Eight Digital Skills Needed

Pitch the Media Regulary

Pitch the Media Today

Video Strategy Plan

How to Create Great Content Fast

Seeing Around Corners: 30 Marketing and PR Predictions for 2021

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