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PR Myth #6 – PR is Only for Crisis

PR for Anyone

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.

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What to Pitch in October

PR for Anyone

National Women’s Small Business Month. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. National Sudden Infant Death Syndrome Awareness Month. Organize Your Medical Information Month.

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Should Your Business Hire A PR Agency Or DIY?

Mindful Marketing

Truth be told, most startups and new small businesses can stand to do a little of their own PR at first. What to consider for your first foray into PR What are our business goals? No PR executive can do a good job if you don’t make it clear what you are trying to achieve as a business. Crisis communications?

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Nine ways to use public relations to grow your business.

Prohibition

Advertising is a tool used by marketers to get customers to act, and ultimately support the promotion of their products or services to drive revenue. PR speaks to a varied audience, from internal employees, to the media, to influencers, to the end user. What does public relations do for your business? Media training.

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Easy Trick to Land in the Media

PR for Anyone

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today!

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Go from Established to Known

PR for Anyone

Many people are already established in their business but they want to go to the next level of being known. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

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Newsjacking Idea

PR for Anyone

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

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