Local Newspapers Pitching Web 
PR for Anyone
NOVEMBER 3, 2021
The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Every locality has its own story.
Cision
OCTOBER 6, 2016
Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Shared Media. Shared media is also known as social media.
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PR for Anyone
MARCH 31, 2020
So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.
Bianchi Biz Blog
APRIL 17, 2023
I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show.
PR Fuel
NOVEMBER 4, 2020
You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. You may notice a sharp increase in web visitors or your store may get a lot busier than it has been. But publications like local or national newspapers have some authority.
Buzzstream
MARCH 21, 2024
If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.
Cision
OCTOBER 14, 2015
What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Its UK office announced that it’s starting to cover more local news. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.”
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