article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Have we missed any responsibilities of PR?

Training 195
article thumbnail

Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. More importantly for brand reputation, on-site protests or breaking news can shift the focus of discussion at a high-profile conference.

Media 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Public Relations

Reputation Us

We believe PR and reputation management should have a seat at the executive table, as PR plays a critical role to clearly and authentically tell the important stories of the company, while understanding the overall perceptions of the audience the company serves. Media and Message Unity Training.

article thumbnail

The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

article thumbnail

When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

A TV station had requested an interview with one particular family being helped locally. The remedy for these situations is rigorous spokesperson vetting and professional media training that preps a spokesperson for all types of media interviews. When the outlet is questionable.

article thumbnail

Behind the Headlines With Cheryl Byrne

Cision

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I started working for them the day the news became a front page local story and a national business story. What are the keys to maintaining a positive brand reputation?

article thumbnail

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”