ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Prepare a Briefing Book.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

APRIL 11, 2017

This is why most PR people work to get potential questions in advance, which can help determine if the interview is worthwhile. Sometimes the interview process is a long courtship where the reporter spends weeks or months gathering background, during which the PR team can assess its potential. When the outlet is questionable.

Interviews 160

Interviews Media Local Privacy 160

Rock the Status Quo

DECEMBER 11, 2014

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!)

Interviews 174

Interviews Real Estate Media Pitching 174

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I started working for them the day the news became a front page local story and a national business story. How did you get your start in PR?

Social Media 120

Social Media Reputation Crisis Media Training 120

Reputation Us

SEPTEMBER 7, 2016

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.”

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. I really try to maintain my relationships with people who are in media relations.”

Report 170

Report Local Media Pitching 170

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78