Leadership, Pitching, Product Launch and Writing

5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Write the book.

Leadership

Leadership Product Launch B2B Software

How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Define your objectives.

Writing

Writing How To Pitching Privacy

3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. This is meant to be a soft sell, not a hard commercial pitch.

B2B

B2B Data Retail Survey

Why a business case may be the missing key to securing your PR budget

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification.

Resources

Resources Technology Data Tools

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation.

Viral

Viral Crisis Communications SEO Reputation

Three Ways to Maintain Post-Earnings Momentum

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch.

Pitching

Pitching Product Launch Data Measurement

4 Reasons You Should Be Using LinkedIn Daily

Critical Mention

SEPTEMBER 3, 2018

Thought leadership is an important part of any successful PR strategy. According to ITSMA, a leading marketing association for technology, communications and professional services providers, 75% of would-be buyers say thought leadership helps them determine which vendor to put on their short list. You can become a thought leader.

LinkedIn B2B Product Launch Leadership

How Contributed Articles Can Boost Your PR Program

Garrett Public Relations

MARCH 31, 2019

Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. But what do you do in between the news peaks? One option is to pursue contributed articles.

Product Launch

Product Launch Publicity Company Content Marketing

3 Lessons for First-Time Managers

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media. You earned your new title and responsibilities, but does everyone else buy into that?

Product Launch

Product Launch Newspapers Agency Journalism

10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Do work backward. Just a bit of positive newsjacking.

Airlines

Airlines Exercises Fashion Print

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. The answers are starting to feel repetitive and formulaic.

Interviews

Interviews Publicity Technology Social Media

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” counterparts.

Pitching

Pitching Transportation Conference Report

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing

Marketing Content Marketing Data Social Media

When is the Best Time to Send a Press Release?

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. You should also avoid writing press releases to send over the weekend. New leadership announcements . For a product launch, consider distributing press releases one to two weeks in advance. On a Friday, however, they likely have their mind on the weekend.

Content Marketing

Content Marketing Trade Shows Product Launch Strategy

Public Relations Today

5 Ways PR Can Maximize Thought Leadership

How To Write A Rock-Solid PR Plan

Trending Sources

3 Best Practices For Using Data In B2B PR

Why a business case may be the missing key to securing your PR budget

PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Three Ways to Maintain Post-Earnings Momentum

4 Reasons You Should Be Using LinkedIn Daily

How Contributed Articles Can Boost Your PR Program

3 Lessons for First-Time Managers

10 Do’s And Don’ts For Better PR Ideas

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Connecting Dots on the Map: Building Bridges Across Hoffman APAC

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

When is the Best Time to Send a Press Release?

Stay Connected