Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation.

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Viral Crisis Communications SEO Reputation 52

Barokas

JULY 6, 2020

An example of this might be a seed stage funding announcement or early product launch, where you want to place multiple stories in the media. This approach typically includes a broader scope of work such as media relations, thought leadership, content development, influencer efforts, social media, awards and speaking.

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Critical Mention

SEPTEMBER 3, 2018

Thought leadership is an important part of any successful PR strategy. According to ITSMA, a leading marketing association for technology, communications and professional services providers, 75% of would-be buyers say thought leadership helps them determine which vendor to put on their short list. You can become a thought leader.

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Garrett Public Relations

MARCH 31, 2019

Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. But what do you do in between the news peaks? One option is to pursue contributed articles.

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PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. And writing a press release is a fine art. A Press Release Can Boost SEO.

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Shift Communications

AUGUST 17, 2018

Weighing competitor results against your client’s earnings is a bit like making a pro and con list, but it’s important to remember that there is outreach potential in every financial benchmark and an opportunity to discuss new leadership and change management strategies for improvement over the next quarter. Revisit key company announcements.

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Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media. You earned your new title and responsibilities, but does everyone else buy into that?

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Product Launch Newspapers Agency Journalism 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Do work backward.

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Airlines Exercises Fashion Print 120

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. The answers are starting to feel repetitive and formulaic.

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Interviews Publicity Technology Social Media 97

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

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The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. First off, I was thrilled to get my hands dirty in the real world of Chinese PR. If pitching in the U.S. After a few nerve-wracking calls, I had a list of reporters on my WeChat contact page.

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Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

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Marketing Content Marketing Data Social Media 185

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

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Blogging Case Study Social Media Instagram 282

Prohibition

JANUARY 14, 2022

Media contacts – These are the journalists and bloggers who will write about your business. There are people who are already familiar with your brand or product and have a large following of their own. The organisation’s leadership should inform the spokesperson immediately so they can adjust their message accordingly.

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PR Fuel

JUNE 16, 2021

You should also avoid writing press releases to send over the weekend. New leadership announcements . For a product launch, consider distributing press releases one to two weeks in advance. Sending an email on a Monday could risk the chance your press release will remain unread for some time. Acquisitions.

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Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Content marketing can go a long way toward building buyer trust, by providing audiences with useful information and building thought leadership. Follow her on Twitter @dcapriato.

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