Contently - Strategy
JANUARY 26, 2023
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?
PRSay
AUGUST 17, 2023
However, it’s interesting and unexpected that pharmaceutical companies that are usually late social media adopters have already jumped on the Threads bandwagon (Boehringer Ingelheim, Moderna, Bayer and Amgen.) Threads lacks essential content discovery features like keyword search, hashtags and trends.
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Prohibition
MARCH 30, 2021
This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. It’s always great when multiple brands can tap into trending conversations and maximise positive online discussions! Matt Hancock Vs Pfizer.
PRSay
OCTOBER 13, 2021
He recommended that communications people pay attention to research on trends in misinformation and how to counter it. “We Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future.
PRSay
OCTOBER 11, 2019
The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. But we’re all interested in keeping up with industry trends — and with continuously improving our craft. In one trend we’ve seen, clients are looking for PR programs that support sales goals.
Cision
JULY 28, 2016
Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. My advice is to stay on top of trends. It’s been an incredible career experience. Read (a lot).
NewsWhip
DECEMBER 5, 2019
Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Glossier almost single-handedly shifted desired makeup trends in the last few years to a more natural look, and they have social media to thank for their rapid rise. Kristin Peck will become CEO of Zoetis on January 1, 2020. Jennifer M. on February 11, 2020.
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