Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 145

Leadership Content Marketing Healthcare Google 145

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. He recommended that communications people pay attention to research on trends in misinformation and how to counter it. “We As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X.

Communications 148

Communications Pharmaceuticals Corporate Film 148

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. But we’re all interested in keeping up with industry trends — and with continuously improving our craft. In one trend we’ve seen, clients are looking for PR programs that support sales goals.

Measurement 145

Measurement Pharmaceuticals Nonprofit Leadership 145

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. My advice is to stay on top of trends. It’s been an incredible career experience. How can they overcome them?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Novakovic, General Dynamics Corporation. Poppe, CMS Energy Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. It’s always great when multiple brands can tap into trending conversations and maximise positive online discussions! Matt Hancock Vs Pfizer.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

MaccaPR

SEPTEMBER 16, 2014

The trend continued well into our own times, when, in 1991, a Hill & Knowlton agency executive notoriously reminded staff that, "We’d represent Satan if he paid." Corporate Communications' And just last week it was announced that former Baltimore Ravens star Ray Rice hired a PR agency to "fix" his damaged reputation.

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133