Sword and the Script

JUNE 15, 2021

To put it another way, just one-third of writers are in direct contact with customers – which suggests about two-thirds have no direct contact. More than a proactive partner: an extension of your marketing and PR team. As a result, B2B marketing writers turn to analytics and social media to inform their writing.

Survey 117

Survey B2B Marketing Interviews 117

Cision

MAY 9, 2016

PR has a strong disregard for data,” says MindShare UK social media head Mat Morrison. “It While acquiring data can be easy, finding the data that is accurate and supports your brand’s work, mission and goals is more complex. That’s what data and analytics allow you to do. But all that data can be overwhelming.

Data-Driven PR 120

Data-Driven PR Data Analytics Technology 120

Rock the Status Quo

JULY 30, 2014

For many people, PR metrics leave them completely confuzzled. But it doesn’t have to be that way. It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. What IT CAN’T BE, is determined after the fact.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. So, how can it possibly compete? That’s the basis for this PR Tech Briefing – a complementary series to the monthly summaries and the occasional hands-on product reviews I publish. The product does everything you’d expect from a media monitoring tool.

Tools 162

Tools Media Software Analysis 162

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 98

Social Media Marketing Media Creativity 98

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 4) The composition of marketing spending is changing. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony.

Survey 104

Survey Marketing B2B Content Marketing 104

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. May 4 - 7, 2020 | San Francisco, CA. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know. The quarterly data published by social media platforms tells the story.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. A multimedia release can boost engagement by up to 12% and can increase follow-on articles up to 25%.”. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. There simply isn’t another platform that can match the capabilities available in WordPress. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. I’ve merely organized them in a way that I think serves readers best. There are some caveats to note.

Writing 200

Writing Communications Marketing B2B 200

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. We both own PR companies, with a twist. I would also wager that, like me, he hasn’t always been this way. A new way of working where nice guys/gals win. So I jotted down a list of PR/digital/SEO/content marketing influencers.

Communications 81

Communications How To Blogging Content Marketing 81