ImPRessions - Crenshaw Communications
AUGUST 9, 2022
Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.
ImPRessions - Crenshaw Communications
MAY 15, 2020
Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .
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Beyond PR
APRIL 28, 2017
People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.
PRSay
NOVEMBER 21, 2022
More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. Sing, who studied journalism and still has a passion for news and telling stories, has two parallel responsibilities at JCPenney — communications and philanthropy. “In
Cision
FEBRUARY 3, 2017
Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.
Cision
OCTOBER 16, 2017
So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” As an example. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” I still think it. .
Communications Conversations
JUNE 28, 2018
I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. You got your degree in journalism, like many in our field. Why or why not?
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