Communications Journalism Retail Storytelling 
ImPRessions - Crenshaw Communications
AUGUST 9, 2022
Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. Moreover, these trades are an excellent avenue for vertical-specific reporters at bigger business publications like Bloomberg or The Wall Street Journal.
ImPRessions - Crenshaw Communications
MAY 15, 2020
Here are a few ways Instagram can help amplify storytelling for B2B organizations. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? P.S.- Are you following the Crenshaw Communications Instagram account? Brag about that media coverage. This is a no-brainer.
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Deirdre Breakenridge
APRIL 29, 2019
That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. The temptation to replace thoughtfully considered and strategic communications with foolish antics.
PRSay
NOVEMBER 21, 2022
While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. I think of what I do under a broad umbrella of communicating what the company stands for and reputation-building.
Beyond PR
APRIL 28, 2017
People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? For consumer B2C brands and retailers, Instagram and Facebook reign supreme.
Ishmael's Corner
OCTOBER 29, 2014
Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) This way, we could better target the media properties that reach this audience on a behalf of a client keen to gain greater mindshare in the retail channel. They could answer with as many sources as they liked. Google won.
Cision
FEBRUARY 3, 2017
The power of ideas and proper communication is one that cannot and will not be underestimated. Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort.
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