Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Decision Time Nears for Mega Measure: FASTER Bay Area.

Meeting 98

Meeting Media Print Enterprise 98

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. With almost a decade of PR and marketing experience under her belt, Mercy has worked with nonprofit, entertainment and private sector clients. The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape.

Reddit 120

Reddit Social Media Pitching Comparison 120

Cision

AUGUST 26, 2015

Digital marketing and fundraising expert for nonprofits. Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Watch her on-demand webinar today!

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

JULY 30, 2015

Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40

Beyond PR

JULY 7, 2016

Set your contest up for success by having clearly-defined goals, guidelines and methods for measuring/announcing the results. Author Amanda Eldridge is the director of strategic channels at PR Newswire where she educates small business owners and nonprofits on affordable PR & marketing solutions.

Small Business 74

Small Business Local Marketing Guidelines 74

Beyond PR

MARCH 17, 2016

Depending on the size of your email list and needs, it’s also economical and – more importantly – measureable. Author Amanda Eldridge is the director of strategic channels at PR Newswire where she educates small business owners and nonprofits on affordable PR & marketing solutions.

Marketing 40

Marketing Small Business Web Nonprofit 40

wiredPRworks

AUGUST 2, 2016

Conducted by American Marketing Association [AMA] and Millard Brown Vermeer , the survey measures the degree of 1,028 U.S. AMA newsletter subscribers and followers across a wide range of for-profit and nonprofit industries were invited to participate in the survey. I would advise marketers to measure twice and cut once.

Leadership 40

Leadership Survey Enterprise Conference 40

MaccaPR

APRIL 14, 2015

Oftentimes a young applicant lists coursework they’ve taken in college that’s related to PR, journalism or social media. Our agency staff needs to know that so we can apply the practice successfully to meet our clients’ objectives, and be able to define a PR campaign’s success and measure it. Real-world experience beyond the classroom.

Agency 48

Agency Real Estate Social Media Writing 48

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40