Remove category company-news
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What’s your Hype Cycle Time?

Flack's Revenge

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. Each category has a narrative, a story arc that starts with innovation and ends with obsolescence.

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What’s your Hype Cycle Time?

Flack's Revenge

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. Each category has a narrative, a story arc that starts with invention and ends with obsolescence.

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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. I suppose the FT figured a headline along the lines of “You’re Too Stupid to Figure Out Journalism from Propaganda” might alienate readers. Because that seems to be one of the themes in the FT piece.

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How To Do AI Startup & Tech PR, Featuring AI Survey Insights

Shift Communications

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60
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40+ Blogs Marketers Should Be Following

PR 20/20

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. For Content Marketing, we like….

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Got Funding? Here’s How To Announce It

ImPRessions - Crenshaw Communications

To maximize the news value and cut through the noise, you need the right funding announcement strategy. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. When a company lands new capital, sometimes they drink their own Kool-Aid as they assess the numbers.

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. The Wrike Blog.

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