Remove Journalism Remove Leadership Remove Magazine Remove Storytelling
article thumbnail

PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. They both are storytellers.

article thumbnail

Contrast as a Storytelling Technique in Business Communications

Ishmael's Corner

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. After the shocking terrorist attack on the French satirical magazine Charlie Hebdo, the lights in the Eiffel Tower were turned off out of respect for the victims. I think of contrast as a poor man’s failure.

article thumbnail

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 96
article thumbnail

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. The Cision Blog.

Blogging 170
article thumbnail

Conference Recap: Morgan Spurlock on Creating World-Changing Content

PRSay

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. Storytelling, Branding and Influencing. Now is the best time in history to be a storyteller.

article thumbnail

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102
article thumbnail

State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Now, five years later, they’re ascending to powerful leadership positions. She’s the former editor of Money magazine and now the VP of marketing at Monster.com. ” she told me. The brand purpose craze.