Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. A great example is this post on “engagement journalism.” Better Writing Blogs. Smart Blogger. Smart PR people take note.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. Storytelling, Branding and Influencing. Now is the best time in history to be a storyteller.

Conference 112

Conference Film Storytelling System 112

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Ishmael's Corner

OCTOBER 12, 2014

Today brings a grab bag of business storytelling for easy consumption. In fact, The Wall Street Journal did a story on this very topic, “ You Call That Innovation ?”. possible feature in a national newsstand home magazine. Uncategorized business storytelling perceived as innovative PR savvy product placement' Here goes —.

Storytelling 99

Storytelling Exercises Financial Journalism 99

Ishmael's Corner

DECEMBER 14, 2014

If a mutiny took place at Modern Drunkard Magazine, which has a circulation of 55,000, it’s a non story. Dec 6 The Old Journalism and the New. Uncategorized fairness in journalism NYT storytelling The New Republic problems unfair journalism' But the stories kept coming and coming. And coming.

Journalism 101

Journalism Storytelling Energy Newspapers 101

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 162

Publicity Social Media Television Measurement 162

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Fortune Magazine Gets into the “PR” Business.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. Give our services a try.

Survey 94

Survey Industry Leadership Study 94

MaccaPR

FEBRUARY 2, 2017

Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ).

Print 48

Print Newspapers Interviews Journalism 48

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. Check out Michelle’s post about the transition between journalism and PR if you don’t believe me. The term originated with the expression to “spin a yarn,” which isn’t a bad reference if you think about it. PR is about parties and special events.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 73

Wireless Storytelling Radio Analysis 73

Presspage

APRIL 12, 2018

It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. Brands who understand these two sides of the same storytelling coin are going to prosper. Brand journalism is the key to a killer digital newsroom.

Company 111

Company Media Journalism Report 111

Beyond PR

MARCH 14, 2016

Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. The magazine will celebrate its 170 th anniversary later this year. GQ: Noah Johnson ( @noahvjohnson ) has joined the new men’s fashion magazine launching in May, GQ Style, as senior editor.

Fashion 40

Fashion Tourism Media Journalism 40

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. She’s the former editor of Money magazine and now the VP of marketing at Monster.com. They painfully got buy-in across their org and learned about the business side of marketing. ” she told me. The brand purpose craze.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Mindful Marketing

JUNE 15, 2015

Drew is s often interviewed and has been quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek , and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” I think storytelling is most appealing and effective when you figure out the human/emotional element in the story.

Interviews 50

Interviews Marketing Financial Insurance 50

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 40

Publicity Storytelling Study Journalism 40

Contently - Strategy

OCTOBER 24, 2019

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Executive editor Mike Ayers told me Dollar Scholar was his attempt at expanding the magazine’s target audience, and it seems to have worked. Try a new audience with a new offering.

Financial 46

Financial Banking Content Marketing Writing 46

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner. Thomas Reese.

Sports 0

Sports Leadership Internal International 0

Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

PR Conversations

JANUARY 29, 2016

Online Owned media becomes the easy to control option – although who really seeks out a digital magazine or corporate video? It’s advocated as something that all PR practitioners must have in their toolkit, essential for influencer marketing and utilising our storytelling competencies. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Ishmael's Corner

APRIL 14, 2015

An article in New York Magazine, “ The Cost of Faking Your Personality at Work ,” touches on the broad concept. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear? Seems similar to the rationalization behind PR budgets.

Advertising 60

Advertising Advertising Storytelling Journalism 60

NewsWhip

DECEMBER 5, 2019

Audrey Gelman in particular, the co-founder and CEO of The Wing, a women’s co-working space, has championed being a woman in charge, even going on to become the first visibly pregnant CEO featured on a business magazine cover. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

The Proactive Report

JUNE 4, 2016

Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. This platform is more about a visual journal of sorts. That’s a different kettle of fish entirely. Real images to reflect what you are experiencing. Let’s take a closer look of how to apply this.

Social Media 100

Social Media Media Infographics Pinterest 100

Burrelles Fresh Ideas

JUNE 27, 2023

They are the Swiss Army knife of public relations,” said Stephen Waddington in a recent issue of Influence (magazine for CIPR members). This is one of the reasons I tell PR students that a minor or emphasis in multimedia journalism and journalistic writing is a solid choice. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

MAY 22, 2018

As a marketer, I wrote articles for trade magazines and did a lot of direct mail. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. PR, marketing, sales and journalism. Advertising was extremely expensive.

Marketing 62

Marketing B2B Print Technology 62

Rock the Status Quo

SEPTEMBER 16, 2015

I’ve landed interest from the local business journal for their upcoming finance issue along with a placement in their “people on the move” column, a trends byline in a local trade association magazine and several pickups in a few of the important industry sites, along with the usual wire service results.

Pitching 100

Pitching Local Trends Interviews 100

Rock the Status Quo

FEBRUARY 3, 2015

Put on your storytelling cap and head over to my website to choose your questions! I pick up a physical copy of the Journal and scan the left-hand “What’s News” because the main biz and finance stuff is there. We have a client, Magzter, in the digital app business that lets you aggregate magazines on your device, which is great.)

Agency 100

Agency Advertising Advertising Twitter 100

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Many of those images show up in magazines, newspapers and blogs, she says.

Infographics 54

Infographics Print Video Real Estate 54

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. The Brand Advantage Journalism Podcast. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. 4) Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. a script writer for NBC, on the editorial staff for Business Week and was managing editor of Forbes magazine.

Meeting 40

Meeting Publicity Trends Interviews 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115