Interviews Media Training Publicity Small Business 
PR for Anyone
JANUARY 12, 2022
One of the top tips for a media interview I can give you is to be real and authentic. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. Anyone can get publicity! Don’t try to be someone you’re not.
PR for Anyone
JANUARY 20, 2022
Now how do you give a great interview? I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. Interviews go much better when they are conversational. Media is editorial content unless you are paying for advertising. You got the YES!
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PR for Anyone
OCTOBER 14, 2021
Have you ever considered using public relations as a lead generating tool? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Tell them you thought they might be interested in the topic and that you were interviewed on the subject. Subscribe HERE.
PR for Anyone
AUGUST 4, 2022
Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!
PR for Anyone
FEBRUARY 21, 2022
What do these platforms have to do with public relations? Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Anyone can get publicity! audio social media platforms.
PR for Anyone
OCTOBER 28, 2021
A question I get asked is what skills does someone need to be a public relations specialist. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. “Who writes about [industry] for [publication].” Publicity Plan.
PR for Anyone
MARCH 30, 2022
It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2
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