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The Rise and Fall of the Pumpkin Spice Latte

Cision

In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Incite social sharing internally by asking your team and organization to get involved. 2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%.

Analysis 318
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The Power of Internal Linking with Positional’s Nate Matherson

Buzzstream

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118
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How the coronavirus has spread online

NewsWhip

This site claimed there were up to 59 cases of undiagnosed viral pneumonia in Wuhan specifically. This was the week that the virus began to pick up coverage in the mainstream press, with a number of national and international outlets writing about the topic. Engagements. Week 2: January 6th – 12th 2020. january 8TH 2020.

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Asda newsdesk story discovery supports authentic PR engagement

Stephen Waddington

It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign. The web environment displays content in a card formal. Community champions in Asda stores around the UK submit stories via a mobile phone app.

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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Will you hold an external or internal press conference? What is a PR Crisis Plan?

Crisis 62
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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

This piece is a remix: Unicorn League is a piece we created for Sage, which sadly is no longer live on the web (like much of my work). Buoyed by the success of the Unicorn League remix I mentioned earlier, we remixed the piece again, this time for the international dog show, Crufts. Now let’s take a look at remixes.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.