Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 126

Communications Crisis Internal International 126

Ethical Voices

OCTOBER 30, 2023

He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. I enlisted in the United States Air Force in 1985 as open general, which meant I didn’t have a job, and the job that I fell into was public affairs.

Public Affairs 83

Public Affairs Ethics Social Media Government 83

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JANUARY 3, 2023

What is public relations? Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 104

Interviews Publicity Technology Social Media 104

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Social listening tools | Jump to text. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar.

Data 78

Data Media Analytics Energy 78

PR Matters

APRIL 21, 2016

It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. If you don’t, forget about PR, as you are bound to fail.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PRSay

AUGUST 13, 2020

In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists? According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept.

System 189

System Public Affairs Employee Nonprofit 189

Cision

FEBRUARY 11, 2016

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. Want to learn the new rules of media pitching? How did you get your start in PR? Join Michael Smart’s webinar on Feb.

Public Affairs 120

Public Affairs Trends Reputation Newspapers 120

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Sword and the Script

JULY 17, 2018

Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and, in need of communications help, her commanding officer reassigned her to public affairs. Internal communication, in particular, has gotten easier with the digital revolution. As the face of Facebook, I give him an “A.”

Government 91

Government Publicity Public Affairs Agency 91

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. We’ve unmoored media from accuracy.” Media relations only gets harder. Social media platforms.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Stuart Bruce

MARCH 16, 2017

However, many PR professionals are put off the idea of using gifs because their main knowledge and experience of them are the the humorous ones they see on social media with brief clips of characters from popular films or TV shows. Mobile friendly and work across platform including social media, web sites. Cnvey emotional messages.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

PR Matters

APRIL 21, 2016

It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. If you don’t, forget about PR, as you are bound to fail.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR Conversations

DECEMBER 19, 2014

The reason is that we have been able to incorporate a lot of contemporary thinking around ways of learning as well as the emerging field of digital communications and social media. Tailoring the 4Ts – techniques, tools, technologies, terminologies. How different to the always-on, report-it-now journalistic method of today.

Social Media 90

Social Media Trends Communications Crisis Management 90

Stephen Waddington

OCTOBER 20, 2017

Potential – exploring the future of the profession such as automation, artificial intelligence, and tools. These include diversity, international, internal communications and teaching. Perspectives from the media industry would also be welcomed. Work in progress. Lessons from the CIPR archives.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media. Radu described how he’d needed to get to grips with a wide range of tools and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Reputation Us

OCTOBER 12, 2015

A solid communications strategy starts with prioritizing your internal audience. One of the most overlooked types of communications for companies is addressing their internal audience. In my 22 years of professional business experience, I have rarely seen a client have really solid internal communications. WHO to communicate to?

Employee 60

Employee Communications Public Affairs Internal 60

Flatiron Communications

NOVEMBER 28, 2018

This Beltway-based “public affairs” firm created a disinformation campaign targeting the company’s detractors through content posted to its owned “news” site, which right wing “news” sites then amplified. Nor unexpectedly, many influential media and tech pundits were aghast at the revelations in the bombshell Times report.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Stephen Waddington

JUNE 28, 2018

How do you cope with all the external and internal information available to build this picture? Particularly when you are at the centre of a media storm. What are the 8,500 or so UK staff at TSB thinking and feeling, let alone saying, on social media? Media monitoring is a great example of this. In real time?

Communications 60

Communications Public Affairs Government Reputation 60

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

PR Conversations

FEBRUARY 5, 2015

An older individual working on a novel way to use a smartphone as a tool to examine a person’s genome is going to have a very different approach than someone younger who has held an iPhone since teenage years. I would deem Danielle Brigida an early adopter of social media and online technology in the non-profit sector.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

An older individual working on a novel way to use a smartphone as a tool to examine a person’s genome is going to have a very different approach than someone younger who has held an iPhone since teenage years. I would deem Danielle Brigida an early adopter of social media and online technology in the non-profit sector.

Communications 40

Communications Conference Government Policies 40

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78