PRSay

OCTOBER 13, 2021

As trust in American institutions declines, companies should understand who they are and be consistent in how they present themselves, said Frank X. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. They’re Too Focused on Internal Structure. Executives are usually keenly aware of the internal and external criticisms of their company or organization.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story. . Can a post or two in the comments section present another point of view?

Media Training 249

Media Training Policies Agency Interviews 249

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. They’re too focused on internal structure. They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Barokas

MARCH 16, 2020

Internal communications campaigns that provide employees with updates on company policies, peace of mind, information about additional resources, training on remote-work tools and tips for combatting cabin fever when working from home.

Communications 88

Communications Case Study Conference Resources 88

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

wiredPRworks

SEPTEMBER 21, 2017

Thanks to InsuranceWebx I’ll be presenting a program on September 27. 25% Receives sufficient training on marketing in a digital age. Her insurance industry experience includes creating sales training programs for a Dun & Bradstreet subsidiary and many Blue Cross Blue Shield plans. You’re not alone.

Insurance 40

Insurance Insurance Marketing Conference 40

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

Prohibition

APRIL 23, 2020

Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

wiredPRworks

NOVEMBER 11, 2016

Thanks so much to Geno Prussakov for the opportunity to present ideas at the conference - and to Heidi Sullivan of Cision and Julianna Vorhaus of TapInfluence for being such fun hosts!! Once people really internalize that they are influential than it really empowers them.” —@wiredprworks. What is the influence you bring?

How To 63

How To Brand Branding Local 63

Mindful Marketing

FEBRUARY 15, 2017

That being said, be sure you have someone internally who is able to manage the consultant, or that the consultant is very ingrained in your business – almost treating them as an employee of the company. If you want media relations but none of you have ever spoken to the press, be sure your agency can conduct media training.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Reputation Us

SEPTEMBER 7, 2016

That’s why a crisis communications plan must be developed first before the inevitability of a data breach, a cyberattack or internal fraud sinks the credit union’s valuable reputation. Trying to communicate a crisis without a plan is like trying to float a boat with holes. I really wanted that out there.”.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business.

Interviews 28

Interviews SEO Banking Radio 28

Communications Conversations

JULY 18, 2019

For me that that includes a supportive network of professional friends, media contacts as well as clients (past and present.) Every single media interaction — whether it’s face-to-face, on the phone, via email or social media — matters. Today’s TV station intern could be an executive producer in a few years.

Local 94

Local Course Community Interviews 94