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Future skills for public relations practitioners - World PR Day

Stephen Waddington

It is no surprise that demand for public relations roles is booming. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. The furlough scheme and home working meant that internal communicators had to adapt how they communicated.

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals.

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Latin American PR Leaders on New Communication Essentials

PRSay

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Humanize digital experiences. Embrace DE&I.

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Building Your Brand for Public Relations

Scott Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

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Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

The growing wealth gap among citizens is a major public policy concern for the United States. As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Proving Your Success in Public Relations

Scott Public Relations

Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. A good measure of whether your public relations efforts bear fruit is how many people are viewing pages on your site.

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Some Thoughts on Trust

Scott Public Relations

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

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