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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

Integrate multimedia elements like images and videos to enrich the content. Include internal links to other relevant pages on your website to guide users to more valuable content. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

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PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. Second, we used illustrations and animation to supplement their explanations (as shown in this video ).

Publicity 157
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

billion ,” according to a new report from Burton-Taylor International Consulting. A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. Video performs best on Instagram. “A in 2019, reaching a record $4.5

Survey 178
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Creating The PR “Dream Team”

ImPRessions - Crenshaw Communications

The senior manager should be involved in regular internal account reviews to ensure that work product conforms to program strategy and that materials and service levels are of high quality. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136
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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111
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Why it’s Worthwhile to Pay For Media Monitoring

Beyond PR

Brand value can be measured by a variety of media channels including broadcast, print and social. PR and comms professionals need to be able to visualize their success to higher level executives, as well as internal stakeholders. For example, can you track infographic downloads and views via Google Alerts alone?

Media 73
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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?