Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. If the image is to go into print, it needs to be at least 1MB. But if it’s a bog-standard product launch, don’t be surprised if you’re redirected to the advertising department. Build relationships with journalists.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If a company executive is presenting or speaking on a panel, consider a post that features their story. Participate in pre-show press days and other media events.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. Hence, the introduction of brand journalism. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

Brand 60

Brand Branding Journalism Product Launch 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.

Airlines 120

Airlines Exercises Fashion Print 120

Public Relations Sydney

NOVEMBER 2, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. Think carefully about how to write the media release and always find the hook to help grab the journalist’s attention.

Media 89

Media eBook Survey Travel 89

Communications Conversations

APRIL 6, 2015

Storytelling happens in print. Couldn’t the Patagonia folks give fans and customers the chance to hike K2 at a product launch for a new backpack series it’s rolling out? I listened to noted futurist Jaron Lanier at MIMA Summit last year talk about how close we are with VR. It happens via visuals.

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. How long should a media kit be? 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Norton's Notes

APRIL 22, 2016

The blog prides itself on three aspects ‘design and décor’, ‘food and travel’ and ‘fashion & style’ as Kate shares style inspiration for the home, new product launches and information and insight into Kate’s life. What I love about Kate’s blog is that the content type differs daily. Abigail Ahern. The Lovely Drawer. Brit Décor.

Blogging 28

Blogging Retail Trends Product Launch 28