Ishmael's Corner

NOVEMBER 18, 2014

Taking a look at Instagram …. Instagram looks like a wash with neither politician emphasizing the social media tool. Like Instagram, neither candidate is exactly killing it. Just don’t expect a future Honda campaign to deliver a viral video of a cat coding a mobile app. As for YouTube ….

Instagram 94

Instagram Mobile Social Media Construction 94

NewsWhip

AUGUST 12, 2021

He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew. The one social media channel that we see him consistently posting on is Instagram, which is particularly relevant here due to the IGTV content surrounding his spaceflight.

Facebook 97

Facebook Travel Instagram Viral 97

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. It’s a common understanding that storytelling is an effective way to share ideas. Every product can’t go viral or generate a lot of word-of-mouth buzz.

Energy 120

Energy Viral Storytelling Community 120

Karen Freberg

SEPTEMBER 17, 2017

Let me share with you what I was up to these past few days with Adidas, Clemson, and College Gameday for the Louisville-Clemson game, and what were some takeaways I had: Adidas goes viral with celebration shoes. Adidas is one of my favorite brands not only for their shoes, but the people they have as part of their community.

Creativity 40

Creativity Storytelling Sports Social Media 40

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

Storytelling 60

Storytelling Local Community Case Study 60

Contently - Strategy

DECEMBER 12, 2018

Slowly, they brought on other smart people with great storytelling skills to join them in the fight. If you’re looking for a reason to be optimistic about content marketing, it’s the fact that more people with the special combination of storytelling skills and business savvy like Margaret are now in charge of major marketing.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. We increased our Instagram followers by more than 200 percent as a result of influencers tagging our account. Influencers and brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202

Media Storytelling Technology Data 202

ReimaginePR

JUNE 6, 2016

As for Instagram, the 18–29 crowd leads the way and doubles the amount of 30–49 year old users. This shows that if your target audience is between the ages of 30–49, they’re more likely to be on Facebook and only somewhat active on Instagram. That’s valuable insight! Only focus your attention on those channels right now.

Social Media 120

Social Media Media Instagram Advertising 120

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component.

Video 48

Video Trends Storytelling YouTube 48

Contently - Strategy

DECEMBER 14, 2018

Unfortunately, hoping to go viral is not a video strategy. Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. This story is all too common for marketers.

Viral 100

Viral Video Strategy YouTube 100

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

Shift Communications

MAY 24, 2022

TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok!

Strategy 97

Strategy Marketing Guidelines Creativity 97

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

NewsWhip

MAY 12, 2021

Do an Instagram post of a fake product that’s funny, see how people respond, and then actually go make it. Like the Bernie Sanders mittens, then you’re in position to respond, you can see that going viral, see how big it’s going to become, and respond quickly. So, that’s actually a format I love. Paul: Yeah.

Trends 78

Trends Brand Branding Reddit 78

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

Beyond PR

AUGUST 18, 2016

Vine videos that are limited to six seconds and Instagram videos of 15 seconds or less — designed to grab attention in the fast-moving environment of a social newsfeed. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. The result? The goal is to be repeatedly recognized. Save time and money.

Brand 40

Brand Branding Product Launch Guidelines 40

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. You can find all posts that reference Muck Rack here.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Beyond PR

OCTOBER 12, 2016

These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times than we can count. What’s clear here is that GIFs make for great short-form storytelling — especially in an attention economy where audiences crave imagery and other snackable bites of information.

Tools 40

Tools Video Instagram Viral 40

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. When UGC goes viral, it can create a ripple effect. They have also changed the methods used to promote tourism.

Tourism 88

Tourism Social Media Travel Marketing 88

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A native grasp of PR, media, and visual storytelling. ” was the rallying cry, and it promptly went viral. This is the Instagram generation, and they have an instinctive understanding of the power of strong visuals. It’s like they don’t know that it can’t be done. “We call B.S.”

Interviews 200

Interviews Groups Storytelling Social Media 200

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

MARCH 2, 2017

Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? All You Need to Know About Instagram Takeovers ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Storytelling vs. Brand Newsrooms. How are you looking at the data?

Report 225

Report Media Advertising Advertising 225

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true.

Ethics 52

Ethics Communications Print Television 52