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How to Build Brand Value  

Onclusive

You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent Inconsistencies can lead to confusion and actually negatively impact trust in your brand.

Brand 195
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What is media monitoring used for?

NewsWhip

In our current digital age, media monitoring is more needed than ever. A single tweet could be the cause of an eruption of attention, so media monitoring tools are essential when it comes to keeping track and analyzing any media coverage that may come a brand’s way. . The online world can be tricky.

Media 78
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Five ingredients for real-time crisis comms

NewsWhip

It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit.

Crisis 78
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Not Every Situation Is a Crisis, So Sometimes It’s Best to Wait and Watch

PRSay

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer. In fact, it can make matters worse. Understand negativity bias. Why wait and watch?

Crisis 164
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The best ways to respond to a PR disaster in the age of social media

Prohibition

For most of us, social media is something we engage with on a day to day basis, whether it is socially, for entertainment, or work. Due to reactivity of social media, it has become a place where honest opinions come easily and in some cases, a place where users vent their thoughts, feelings and even frustrations.

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What To Look For When Engaging a Crisis Management Professional

Melissa Agnes

When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! Qualities of a worthy crisis professional.

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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?