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10 guidelines for launching a global PR strategy

PR Daily

EVENT: Join us in NYC for the PR & Media Relations Conference.]. Americans often see European statements as insufficiently transparent or forthright, whereas European communicators usually view measured responses as more appealing to their constituents. However, executives in some countries might not be keen to talk about internal problems with PR professionals. How did you set up your international PR strategy?

How PR measurement can improve public health

Stuart Bruce

It claims that “many public health improvement programmes are not measured by whether they are cost effective, or even if they work at all.”. Ironically, for a report about the need to improve measurement, it uses limited metrics by focusing entirely on just one – ‘cost effectiveness’. One way of changing the internal perception of what public relations can deliver is by improving how it is planned, measured and evaluated.

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. MEASURED THOUGHTS.

Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ]. But new restrictions on public gatherings and social distancing guidelines left Alice’s Table struggling to figure out how to bring people together. Branding Content Marketing Crisis Communications External Communications Marketing Measurement Media Relations PR Industry Storytelling Visual & Video Communications

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

BarkBox brought back its Thanksgiving-themed dog toy that caused a stir on social media last year: “Big Honkin’ Pigs in a Blanket.” MEASURED THOUGHTS. consumer average during September, bringing another successful case study for influencer relations strategies.

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Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Whether through a new feature (such as Facebook’s “Care” reaction) or tailored messages similar to Instagram’s move, social media users have more opportunities to reach out and support one another through the pandemic. Do the same in your social media campaigns by asking what you can do to help your community and responding to their questions, concerns and stories. Eastern time as we discuss with Kaye best practices for media relations in a crisis. MEASURED THOUGHTS.

3 ways the WHO can fix its PR crisis

PR Daily

Most notably, the US announced plans to remove itself from the international organization due to perceived bias and alleged misinformation. By flooding the media with this information, it is one of the only states in the U.S.

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Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

In a blog post, Microsoft wrote : The new tools are available through Editor in Word, Editor in Outlook and a new Editor in the browser extension, which will allow users to catch mistakes and write more confidently when crafting social media posts or communicating elsewhere on the web. The organization used Feta, a Newark Liberty International Airport K-9 member, to share tips about wearing masks: View this post on Instagram. MEASURED THOUGHTS.

Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars

PR Daily

Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more. The social media platform has thrown its hat in the ring for disappearing content, following Snapchat, Instagram and Facebook.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Don’t forget to brush up on YouTube’s “Community Guidelines” as well. As July 1 nears, the number of organizations joining the #StopHateForProfit boycott is growing, with some brands announcing they’ll stop paid marketing efforts across all social media platforms. We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech. “A

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. We'll be selecting the 20 most creative & inspiring travel-related resolutions to win $2020 and make them happen in 2020. MEASURED THOUGHTS. Boeing’s reputation dinged by internal emails.

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

PR Daily

You can also share your images to social media with the hashtag #RaganWFH. WHO’s Twitter timeline is also full of retweetable images and videos that carry guidelines and information to further fight the spread of COVID-19. MEASURED THOUGHTS. Almost 82% of PR agency respondents said crisis counsel is the biggest service their clients are seeking, followed by corporate communications (nearly 72%) and employee engagement (51%): Image courtesy of PRovoke Media.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

The company has also beefed up its search results for queries relating to COVID-19. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. The first free session streams live on Wednesday at noon PT from MasterClass’s site and will feature Chris Voss, who was once the lead international kidnapping negotiator for the FBI. MEASURED THOUGHTS.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

The original tweet and its replies can serve as inspiration for fun (and potentially quirky) questions to ask your followers on social media, sparking both engagement and potential headlines. MEASURED THOUGHTS. All the time and effort you put into crafting a social media post that captures attention and provides value can be for naught if your audience doesn’t see it. RELATED: Join us in Washington, D.C.

Many fooled by Instagram hoax, Spicer joins ‘Dancing with the Stars,’ and LinkedIn shares coveted skills

PR Daily

Also: Consumers ridicule care guidelines for Apple’s credit card, how to prepare for another privacy act, and a heartwarming tale from Orlando’s airport. CNBC reported : By some measures, the average skill now lasts just six years , which means that workers should be well-equipped with the skills to adapt to the changing work environment. BuzzFeed News reported : After he posted the fake meme, Perry was roundly ridiculed as gullible across social media. MEASURED THOUGHTS.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

The video is one of many tweets that the social media platform has shared, reminding people about the variety of ideas, instructions and information they can find on Pinterest: In which house will you #StayINspired ? Offering a peek behind the scenes has long been a social media best practice, but doing so while offering instructions for your signature dish can entertain your fans while keeping your brand in the front of their minds. MEASURED THOUGHTS.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

These posts and exchanges by Tom Goodwin this week on social media do not meet the standard of conduct we expect of our company’s employees and were not aligned with our values. MEASURED THOUGHTS.

6 steps for establishing a strong social media policy during the pandemic

PR Daily

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. With work from home orders still in place across much of the country, and phone lines and emails tied up with an influx of traffic, more consumers than ever before are turning to social media searching for answers or to air their frustrations. Invest in social media monitoring. COVID-19 Social Media

WarnerMedia?s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed

PR Daily

The media company issued a press release and tweeted a thread commiting to provide on-air time to Color of Change and the NAACP Legal Defense and Education Fund, along with future organization partners. As you talk with your employees about race relations and racism, ask for ideas and feedback. MEASURED THOUGHTS. RELATED: Submit your nominations for Ragan's Top Women in HR Awards ].

7 ways the revised Barcelona Principles can fix PR’s past mistakes

PR Daily

In 2010, roughly 140 PR practitioners from more than 40 countries gathered in Catalonia, Spain for a meeting hosted by the International Association for Measurement and Evaluation of Communication—the world’s largest trade body representing communications research, measurement and insights. These new voluntary guidelines were to be used for measuring and evaluating communications and PR campaigns. Goal setting and measurement are fundamental.

Guinness asks consumers to ‘raise each other up,’ LVMH and distilleries offer hand sanitizer, and YouTube cracks down on misinformation

PR Daily

Why it matters: Brainstorm how your organization can help your customers and community, and use social media to get the word out—whether you’re offering a virtual tool or are matching donations to help a nonprofit currently struggling to respond to the current crisis. MEASURED THOUGHTS. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. A good #communications strategy is short, measured bursts of more frequent engagement.

Taking control of your corporate branding


This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility. Media, stakeholders and target audiences increasingly look at PR departments for consistent, reliable and recognizable narratives. Consequently, from a sender's perspective, a natural first step is to set up and incorporate PR guidelines to be used by all global branches within the organization. The same goes for measuring the results of your PR efforts.

Apple details its reopening, Facebook acquires Giphy, and JCPenney files for bankruptcy

PR Daily

Also: Tinder, OKCupid and more share quarantine tweets, Arby’s and ThredUp jump into puzzling, how most journalists look at organizations’ social media profiles, and more. Though the move might excite brand managers who focus on Instagram, many are wondering what the future holds for other social and digital media platforms using Giphy, such as Twitter, iMessage, Slack and Signal. MEASURED THOUGHTS. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

Snap stops promoting Trump, Wendy’s dedicates Twitter feed to Black voices, and Lucasfilm stands behind John Boyega

PR Daily

Deadline reported : After executives Bob Chapek, Bob Iger and Latondra Newton sent out a memo to staff on May 30 pledging “real change” in race relations and diversity, Disney today pledged $5 million to support nonprofit organizations that advance social justice. The social media app’s parent company, Snap, announced that it would no longer feature Presiident Trump’s Snapchat account in its Discover section of the app, though his profile remains on the platform.

Owned Content: Calculating Success

Shift Communications

How can all of this be measured and analyzed? It incorporates organic data from MOZ Open Site Explorer API, SEMRush, and APIs of the top social media platforms. To test this process, we wanted to see what type of communications-related content resonates. With this information, creators of owned content – like SHIFT blog authors – have clear guidelines for developing a successful post. Intern. Data Data-Driven PR Public Relations ResearchOwned content.

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. PR and Media Relations Statistics. Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.”. State of Media ).

Industry Consolidation Continues Among PR Vendors; PR Tech Sum: Onclusive, SocialChorus, Teletrax, iQ Media, Agility PR Solutions

Sword and the Script

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive is developing new ways to measure PR including attribution. Onclusive also announced the acquisition of Ozmotik which will help PR discern which earned media is the most valuable. More and more, PR needs a little paid budget to use strategically to earn media (targeting) and to get more value after you earn it.

An update on the CIPR’s 70th anniversary crowdsourced project

Stephen Waddington

The project will support 2018 President Sarah Hall’s theme of public relations as a strategic management discipline. We want to gain an audience beyond the public relations profession. Essays are invited in five areas of public relations, related to the CIPR’s history, purpose and campaigning. Practice – a discussion of modern areas of public relations practice. These include diversity, international, internal communications and teaching.

Meet PR’s New Best Friend: Data


The big data revolution has pushed the public relations industry forward. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry. In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign.

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” My query made it clear that I wanted examples of success, and how it was being measured.

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Good morning, PR pros: Starbucks has published its brand guidelines , which gives a peek into how the iconic brand uses colors, font, images and brand voice to evoke feelings and connect with consumers. Related reading: How brand journalism boosts U. MEASURED THOUGHTS. Popeyes racks up media coverage and viral buzz. Related reading: 4 lessons from @justaconstructionguy campaign’s viral success. Related reading.

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