Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. Effective B2B influence often involves a blend of professional influencers, industry experts, internal advocates, and trusted experts such as your customers.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. Whenever we begin a PR engagement, we always ask for everything leadership has written so we can cull some very usable content from what already exists.

Company 120

Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. What are the cost and revenue metrics that will make the program meet goals?

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Melissa Agnes

NOVEMBER 19, 2014

For example, some threats might include: financial earnings, reputation, human life, or physical assets. Policies and guidelines must allow for discretion and autonomy during crisis. And give authority to those people who have internalized these values of adaptive crisis response.

Crisis Management 266

Crisis Management Crisis System Policies 266

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 11) Corporate reputation suffers with bad experiences. “82% Corporate Reputation ). Brands in Politics ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Solo PR Pro

MARCH 1, 2016

When an organization’s internal dynamics are unhealthy and counterproductive, it can wreak havoc on not only your work with them in the short-term but also carries the risk of harming your reputation in the long-run (e.g., Your ability to get the work done and accomplish your aims hinges on this. as the potential scapegoat).

Guidelines 40

Guidelines Construction Employee Policies 40

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Internal Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Good internal linking : a blog post will often be within a larger blog which means that content is fairly easy for users (and search engines) to discover, meaning that they can be good for ranking purposes too.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences. ” ~ Prof.

Writing 190

Writing Communications Marketing B2B 190