Communications Conversations
JANUARY 5, 2021
Because many companies simply don’t have good social media governance guidelines in place. They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. This certainly isn’t the first time we’ve seen this happen.
Newsfile
FEBRUARY 28, 2024
Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is Viral Marketing? praise-filled posts on Instagram.
Waxing UnLyrical
JULY 18, 2019
In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.
MaccaPR
MAY 28, 2015
“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. What line should advertisers not cross? says Preston.
5W PR
AUGUST 12, 2020
With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Assess lessons for the company’s internal communication plan.
Presspage
AUGUST 10, 2018
There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. Employees are excited to share stories about themselves or their colleagues on social media, giving it a kind of viral effect. Stay current.
Prohibition
DECEMBER 17, 2021
Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Personnel in charge of security. Post crisis.
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