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Learn from Walmart: 4 social media governance best practices to reduce your risk of “going viral” in a bad way

Communications Conversations

Because many companies simply don’t have good social media governance guidelines in place. They give access to far too many people internally–people who certainly don’t need the keys to Twitter, Facebook and Instagram. This certainly isn’t the first time we’ve seen this happen.

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Healthcare Communication Strategies During Pandemic

5W PR

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1. Assess lessons for the company’s internal communication plan.

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Confirmation Bias in Media: The Echo Chamber Challenge

Doctor Spin

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. The logic and guidelines become taken for granted, often institutionalized, and inform social interaction.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is Viral Marketing? praise-filled posts on Instagram.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Healthcare Public Relations

Presspage

There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. Employees are excited to share stories about themselves or their colleagues on social media, giving it a kind of viral effect. Stay current.

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The Best Execution for your Link Building Campaigns

Buzzstream

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. Some blog posts will have pre-determined internal links or calls to action incorporated, meaning that you may have some unwanted distractions in and around your content.