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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

Ethics 95
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When Corporate CEOs Challenge The President

ImPRessions - Crenshaw Communications

Smart advocates know their own audiences and what matters to them, and they identify internal and external champions for the positions they articulate. Businesses united in a common purpose overcame entrenched positions by local lawmakers. Khosrowshahi referenced his own family’s experience immigrating to the U.S.

Corporate 149
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When To Turn Down A Media Interview

ImPRessions - Crenshaw Communications

A TV station had requested an interview with one particular family being helped locally. Our counsel here was to politely decline while offering a possible future story when the group had more advocates and was more established. When the spokesperson isn’t up to the task.

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How to Generate Leads From Social Conversations

Cision

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Local news and indy journalism more trusted. “I

Marketing 196
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Media Insights: Top 17 Media Outlets for Effective Press Release Distribution

Newsfile

These global giants have immense reach and help propel your press release onto the international stage. Apple News focuses privacy, personalization and integration with Siri for voice-activated news engagement. These stories cover the local, national and global areas that people care about. million Canadians.

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CAPP Publishes Recommendations for Telehealth

Scott Public Relations

The Council of Accountable Physician Practices (CAPP) , a coalition of multi-specialty medical groups and health systems across the United States, is a firm advocate of using telehealth to improve the healthcare delivery process. Stakeholders must educate patients about the value of telehealth services to make them more willing to try it.